Senior Director, Omnichannel Planning & Media

Utz Quality Foods • Hanover, PA

210d • Remote

About The Position

At Utz, we're not just making snacks—we're creating moments of joy, flavor, and connection. With over 100 years of heritage and a bold vision for the future, we're on a mission to become the fastest-growing pure-play U.S. snacking company of scale. And we want you to help lead the charge. We're looking for a trailblazing Senior Director of Omnichannel Planning & Media to architect the future of how our beloved brands—like Utz, Zapp's, Boulder Canyon, and On the Border—show up in the world. This is your chance to shape integrated marketing strategies that captivate consumers, energize retailers, and drive real business impact. This is a remote opportunity with up to 25% travel as required.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• 10+ years of experience in marketing planning, digital marketing, or a related field, with a focus on omnichannel strategies.
• Proven track record of developing and executing successful media campaigns that drive business results.
• Experience managing budgets and optimizing resource allocation.
• Strong understanding of integrated planning, digital marketing, and consumer behavior.
• Excellent leadership, communication, and collaboration skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong analytical skills and the ability to translate data into actionable insights.

Responsibilities

• Lead the Integrated Marketing Planning process to ensure Omnichannel Media, Shopper Marketing & Brand Communications are planned & developed holistically.
• Develop and implement comprehensive Omnichannel media strategies that deliver on business objectives and align with brand goals and sales & customer strategies.
• Act as Marketing lead for the cross-functional Omnichannel business transformation project, coordinating project with Transformation Office and other cross-functional leaders.
• Work with agencies to lead media planning and execution process, translating brand strategies into actionable media approaches.
• Manage the media budget, ensuring optimal allocation and efficient use of resources.
• Oversee the development and execution of media plans, including digital, social, TV/OTT, retail media & innovative new channels.
• Oversee the development of omnichannel content to ensure excellence across the digital shelf and all consumer shopping platforms.
• Establish clear KPIs and ensure flawless execution from strategy to deployment.
• Lead campaign measurement, reporting, and insights to inform continuous improvement.
• Champion new ways to connect with consumers through innovative formats, partnerships, and emerging platforms.
• Manage and mentor a growing internal team responsible for omnichannel marketing excellence.

Benefits

• Comprehensive benefits including medical, dental, vision, 401(k) with match, profit sharing, and stock purchase plans.
• A supportive, inclusive culture where your voice matters.
• Career growth opportunities in a company that's scaling fast and thinking big.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Food Manufacturing
• Education Level: Bachelor's degree