Senior Director of Sports Marketing | Full-Time | Acrisure Arena

Oak View Group • Palm Desert, CA

213d • $100,000 - $120,000 • Remote

About The Position

The Senior Director of Sports Marketing will lead the development and optimization of go-to-market strategies and tactics to drive brand & community engagement, sales, fan engagement and revenue. This role is responsible for day-to-day oversight of all team & event-related marketing, promotions, and advertising functions. They will own the creation and project management of marketing campaigns with a focus on experiential, email marketing, paid media, PR/storytelling and media partnerships. This role sits at the center of the marketing organization, leading staff in cross-functional efforts with comms, digital, social media & content, game presentation, corporate partnerships, ticket sales, creative, broadcast partners and other divisions to deliver innovative and effective GTM plans that meet organizational targets. This role will pay an annual salary of $100,000 to $120,000 and is bonus eligible.

Requirements

• Bachelor's degree in an accredited university, Area of Study: Sales, Marketing, Business Administration or Related Field, or equivalent work experience.
• Experience with sports marketing (preferably hockey) and large-scale events in arena or concert setting of a similar size (10,000 seats) is highly desirable.
• 10 Plus Years Supporting Marketing in a Sports Team or Entertainment Venue.
• 7+ Plus Years of proven success as a Team Leader managing a Marketing Department.
• Adept in leveraging both left and right brain thinking.
• The ability to innovate and create brilliant fan experiences, while using data and experimentation to drive marketing strategies.
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts.
• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
• A high degree of personal integrity and consistently put the interests of the organization first.
• Must be a fierce communicator and cross-organizational collaborator.
• Solution Oriented Senior Leader.
• Strategic Marketing Innovator.

Responsibilities

• Plan and execute effective marketing campaigns specific to hockey games & community events, venue sporting events, concerts & family shows in order to maximize attendance and ticket revenue.
• Work in conjunction with other members of the organization's marketing team to effectively communicate and promote events through venue assets, sponsorships, promotional partnerships, community initiatives, media partners, trade partnerships and group marketing campaigns on an event-by-event basis.
• Foster relationships with the AHL front office, AHL teams, media partners, sponsors, community partners and promoters.
• Organize and communicate event marketing efforts and initiatives including but not limited to: marketing material (admats, digital assets, etc.) distribution, PR and media needs, content development, and ticketing promotions.
• Develop client sales and marketing materials and event marketing research.
• Manage a team consisting of digital marketing, PR, social media, creative and any other support roles.
• Track on key KPI's related marketing initiatives, content creation and revenue strategy.
• Evaluate and reconcile advertising campaigns on an on-going basis to ensure all materials are performing.
• Collaborate on the creation, management and activation of team & venue branding, marketing and communication initiatives including but not limited to departmental budgeting, annual marketing plan creation, community relations programming and internal/external venue publicity efforts.
• Serve as on-site marketing department representative for designated events (e.g. duties may include serving as venue PR representative, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.).
• Partner with senior leadership and other departmental leaders on key market research to inform marketing tactics.
• Maintain good attendance and punctuality.

Benefits

• Health, Dental and Vision Insurance
• 401(k) Savings Plan
• 401(k) matching
• Paid Time Off (vacation days, sick days, and 11 holidays)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree