Senior Director of Sales & Marketing

OWA Current Openings•Foley, AL

19d

About The Position

The Senior Director of Sales & Marketing provides strategic leadership and oversight for all sales, marketing, communications, and special events functions at OWA Parks & Resort. This role is responsible for driving attendance, revenue, and brand growth across the resort, its owned companies, and tenant businesses through integrated strategies, strong leadership, and cross-functional collaboration. Serving as a senior advisor to property leadership, the Senior Director aligns departmental strategy with business objectives, oversees key budgets, and ensures that sales, marketing, and events efforts operate cohesively to support OWA’s position as a premier regional destination.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field required; master’s degree preferred
Minimum fifteen (15) years of progressive leadership experience, with at least seven (7) years in a senior-level role overseeing sales and marketing within a hospitality, entertainment, or tourism business
Proficiency in Microsoft Office Suite, project management systems, and marketing software platforms is required
Strong executive leadership skills with the ability to guide teams and influence cross-functional stakeholders
Experience coordinating relationships with creative agencies, marketing vendors, and public relations firms, including contract oversight and project management
Proven experience managing large budgets and complex, multi-channel initiatives
Excellent communication, strategic planning, and decision-making abilities
Ability to operate effectively in a fast-paced, event-driven environment
Flexibility to work evenings, weekends, and holidays as needed to support major events, launches, or business needs
Excellent writing, editing, and verbal communication skills
Highly organized, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment
Ability to work flexible hours including evenings, weekends, and holidays as required
Some overnight travel required

Responsibilities

Set the overall sales, marketing, and special events strategy for OWA Parks & Resort, aligning departmental goals with property-wide business objectives
Provide leadership and oversight to direct reports, including the marketing, sales, and special events teams, fostering a culture of accountability, collaboration, and performance
Oversee the development and execution of integrated marketing, sales, public relations, and special events initiatives that drive attendance, awareness, and revenue
Collaborate closely with the OWA Property Manager and executive leadership to support long-term planning, business development, and brand positioning initiatives
Ensure consistent communication and alignment among marketing, sales, operations, and guest experience teams
Maintain and enforce OWA’s brand standards and creative direction across all marketing channels
Coordinate and oversee relationships with creative agencies, contract vendors, and outside consultants supporting OWA’s in-house marketing and design teams
Strengthen relationships with internal business units, tenant partners, community leaders, tourism organizations, and regional stakeholders
Oversee annual sales and marketing budget planning and execution, ensuring effective allocation of resources and strong return on investment
Monitor performance metrics, sales results, campaign effectiveness, and event outcomes, using data to inform strategy adjustments
Identify opportunities for positive earned coverage highlighting OWA’s entertainment, cultural, and community impact
Provide strategic guidance to OWA owned businesses and tenants on public messaging, communications, and reputation management
Supports executive leadership with crisis communication response efforts as needed
Perform other duties as assigned