Senior Director of Sales and Marketing

Brookdale Senior Living • West Melbourne, FL

366d

About The Position

Sales leadership opportunity on the Atlantic coast of sunny Florida! Join our dynamic team overseeing two assisted living and one memory care building. Brookdale West Melbourne is located in a quaint residential neighborhood, conveniently located near shopping, restaurants, banks, hospitals and physicians' offices. Multi-site sales leadership experience in senior living preferred. Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity. Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.

Requirements

• Bachelor's degree in marketing, business, or related field from an accredited college or university is preferred.
• A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales.
• Proven track record of generating and closing a high percentage of qualified leads.
• Valid driver's license required for frequent car travel.

Responsibilities

• Maintains and/or improves upon the occupancy levels and revenue production of assigned communities in accordance with the marketing and business plans.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Represents the community and increases awareness through participation in outside events.
• Coordinates with the business development coordinator/director in joint efforts for assigned communities to generate referrals.
• Assists management with resident retention.
• Partners with management to develop and execute marketing plans and achieve community occupancy goals.
• Provides coaching, training, and assistance for sales and marketing activities in the assigned communities and monitors results.
• Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports.
• Contacts local sources including legal and financial professionals, senior organizations, and other local community contacts.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
• Researches and provides recommendations for content and delivery of brochure media that promotes community services.
• Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours.
• Maintains working knowledge of the lead management system and uses it to maximize sales effectiveness.
• Supervises the activities of the Marketing Coordinator and/or Sales Counselor to achieve desired results.
• Coordinates joint business development activities involving communities in the cluster market.
• Provides coaching and training for sales activity in communities in the cluster market.

Benefits

• Full suite of health insurance, life insurance and retirement plans.
• Tuition Reimbursement.
• Pet Insurance.
• Adoption Reimbursement Benefits.
• Variety of Associate Discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Nursing and Residential Care Facilities
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees