About The Position

Icertis is looking for a senior leader in product marketing who embraces AI-first approaches to messaging, content creation, and product launches. This is a high impact role, partnering closely with sales leaders and product management. This high visibility role reports to the CVP of Marketing, with regular interactions with the C-suite. While it is based out of the US (Seattle preferred), it demands cross-time-zone agility with the India based teams. This role will require you to build GTM strategy jointly with the business & product teams, create impactful messaging for the top Icertis solutions and the related downstream content. This role will drive some of the vertical solutions that Icertis offers & continues to build upon. The ideal candidate will not only bring a wealth of experience and knowledge in messaging, storytelling, and content creation, but they are expected to be an AI-first marketer. As an AI-first marketer, they have experimented with using AI in their craft and brings a POV on how best to use it to scale the multiple demands of product marketing. Icertis is at a unique point in its journey – at the sweet spot of operating like a startup but with the intention of building processes to scale up to be a $1B company. As such, the right person for this role will have the required hustle to get things done – with a focus on outcomes vs output. This is a player-coach role and will need you to not only coach the team but also run your own projects.

Requirements

  • Extensive experience in product marketing
  • Strong knowledge in messaging, storytelling, and content creation
  • Experience with AI-first marketing approaches
  • Ability to work cross-time-zone with teams in India
  • Proven track record of building GTM strategies

Nice To Haves

  • Experience in a startup environment
  • Ability to focus on outcomes vs output
  • Strong leadership and coaching skills

Responsibilities

  • Build GTM strategy jointly with the business & product teams
  • Create impactful messaging for top Icertis solutions
  • Drive vertical solutions that Icertis offers
  • Partner closely with sales leaders and product management
  • Experiment with AI in marketing craft and provide a point of view on scaling product marketing demands
  • Coach the team while managing own projects
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