Senior Director of Product Management – Data 360 Segmentation & Activation

Salesforce•San Francisco, CA

About The Position

Salesforce is seeking an experienced and entrepreneurial Senior Director of Product Management to join our Data 360 Segmentation and Activation team. Salesforce Data 360 is the #1 Customer Data Platform and is consistently named the leader by analysts. This role is responsible for defining, delivering and scaling adoption of key capabilities that help our customers transform their unified customer data into actionable audiences and activate data for those audiences to personalize every experience across marketing, advertising and the Customer 360. You will join a winning, highly visible team defining the vision, strategy, and execution for segmentation and activation with broad impact across Product, Engineering, GTM, and Salesforce’s largest enterprise customers.

Requirements

12+ years of experience in product management, including ownership of major platform capabilities or product lines
Proven experience building and scaling data platforms, customer data platforms (CDPs), or activation technologies
Strong understanding of segmentation, activation, identity, and data modeling concepts
Demonstrated ability to define and execute product roadmaps in complex, cross-functional organizations
Excellent communication skills with experience presenting to executive leadership and customers
Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience

Nice To Haves

Experience delivering products for marketers, advertisers, or data-driven customer engagement teams
Familiarity with Salesforce Platform, Data Cloud, Marketing Cloud, or CRM ecosystems
Experience with privacy, consent management, and data governance considerations (e.g., GDPR, CCPA)
Strong technical fluency across modern data stacks, APIs, and real-time systems
Experience working with global and distributed teams

Responsibilities

Product Strategy & Vision Define and drive the long-term vision and roadmap for Data 360 Segmentation and Activation, aligned to Salesforce Data 360 and Customer 360 strategy including our agentic strategies
Identify new opportunities to unlock customer value through advanced segmentation, real-time activation, and cross-channel orchestration
Balance platform scalability with marketer and business usability, ensuring capabilities meet enterprise-scale and real-time requirements
End-to-End Product Leadership Own the full product lifecycle from customer discovery and requirements definition through delivery, launch, and adoption
Translate customer, partner, and internal stakeholder needs into clear product requirements and prioritized roadmaps
Drive measurable outcomes including adoption, customer satisfaction, and business impact
Customer & Market Leadership Engage directly with enterprise customers, partners, and field teams to understand real-world use cases, pain points, and emerging trends
Represent Salesforce as a subject matter expert in segmentation, activation, and customer data platforms
Incorporate evolving privacy, consent, and regulatory considerations into product design
Cross-Functional Execution Partner closely with Engineering, UX, Data Science, and Architecture teams in an agile environment to deliver high-quality, scalable capabilities
Align across multiple Salesforce clouds and platform teams to ensure consistent design, interoperability, and adoption
Influence without authority across a complex stakeholder ecosystem
Go-to-Market & Evangelism Support launches by enabling Sales, Solution Engineering, Customer Success, and Partners with product narratives, demos, and enablement assets
Participate in key customer engagements, executive briefings, and industry events
Act as a champion for segmentation and activation internally and externally