Senior Director of Paid Social Growth

BetterHelp

25d•$215,000 - $255,000•Remote

About The Position

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the Senior Director of Paid Social Growth at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. As our Senior Director of Paid Social Growth, you will own and scale one of the most critical growth engines in the company. You will manage a multi-million-dollar global paid social budget across Meta, TikTok, YouTube, and emerging platforms. Your work will drive efficient acquisition, expand long-term LTV, accelerate creative innovation, and unlock new areas of growth. You will shape the channel’s long-term roadmap, architect our experimentation engine, and partner with senior leadership to guide investment strategy and uncover the next horizon of global performance. This is a rare opportunity for a world-class leader to influence creative, analytics, strategy, and company-wide planning. All of this is in service of a mission that deeply matters. If you are a strategic, analytically sharp, creatively driven growth leader who thrives in a fast-paced, mission-oriented environment, we would love to meet you.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
10 to 15+ years of performance marketing experience with deep expertise in paid social across major platforms.
Proven track record of managing large budgets and delivering against growth, CAC, and LTV goals.
Experience building, leading, and mentoring high-performing teams.
Exceptional collaboration skills, especially with Creative, Finance, Product, and Data Science.
Fluency with marketing analytics, incrementality testing, MMM, attribution, and experimentation frameworks.
Passion for mental health and expanding access to care.

Nice To Haves

Experience in DTC, emerging markets, or subscription models is a strong plus.

Responsibilities

Own end-to-end paid social growth strategy and execution across global markets.
Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift.
Define and continuously evolve the channel roadmap, long-term forecasting, and marginal return investment strategy.
Evaluate and scale new platforms, formats, and technologies to keep us at the forefront of paid social performance.
Co-own creative strategy for paid social, partnering with Brand and Creative to shape briefs, concepts, and storytelling frameworks.
Build a high-velocity creative iteration engine that uses data to fuel insights, hypotheses, and rapid experimentation.
Lead the creation of a Paid Social Creative Lab that drives systematic testing across formats, hooks, narratives, and audiences.
Translate insights into actionable creative direction that elevates both performance and brand.
Architect our paid social experimentation engine, including audience, creative, and format testing frameworks.
Partner with Data Science and Analytics to advance incrementality testing, MMM, and attribution methodologies.
Establish learning agendas that scale institutional knowledge across markets and teams.
Drive a culture of scientific rigor that uses data to answer the right questions, not just optimize metrics.
Lead, mentor, and grow a high-performing team of paid social experts.
Create scalable workflows, best practices, and operational excellence across planning, execution, and reporting.
Collaborate with regional teams to localize strategies while maintaining global consistency.
Partner directly with senior leadership to set growth targets, inform planning cycles, and unlock new strategic opportunities.
Own a large-scale paid social budget with responsibility for CAC, LTV, ROI, and payback windows.
Partner with VP, Growth Marketing, Finance and Accounting on pacing, forecasting, invoicing, and audits.
Provide transparent, data-backed investment recommendations across planning cycles.