Senior Director of Organic Growth, Content & Token Community (SEO, AI, History & Blogger Ecosystem)

Travoom • Austin, TX

2h • Remote

About The Position

OleOle is building the world’s first decentralized super app for football.
We’re creating a global platform that combines social networking, messaging, live scores, e-commerce, crypto rewards, and in-match gambling — all built natively in Rust and integrated with the Solana blockchain.
Unlike typical social networks, OleOle is focused 100% on football fans. We’re not another media app competing with Twitter or TikTok — we’re building the digital infrastructure for the world’s biggest sport, with a native tech stack and a business model tailored for clubs, brands, and fans.
OleOle is launching a decentralized rewards and commerce token — OleX — on the Solana blockchain as part of our global super app for football fans. We are seeking a senior-level Solana blockchain engineer to lead the development of this token. This role involves full ownership of token architecture, smart contract development, and integration across our platform.
We’re looking for someone with real-world experience launching tokens — not just building prototypes, but delivering secure, scalable token infrastructure ready for public sale and platform utility.

Requirements

• Proven token launch lead: owned at least one end-to-end token launch (strategy → pre-sale/public sale → listings → post-launch growth). Must provide contract addresses, public metrics, and references.
• Growth playbook for Web3: built scalable programs (referrals/airdrops/quests, influencer/KOL networks, affiliates) with anti-bot/Sybil controls and measurable conversion to wallets/holders.
• Audience fit: experience marketing to sports fans, gambling communities, and crypto natives; can tailor funnels and creatives per segment.
• Partnerships at scale: can recruit and manage tens of thousands of fan-run blogs with rev-share/affiliate frameworks; comfortable making token the payment/reward rail.
• Data/attribution: rigorous with analytics (on-chain + off-chain), cohort/LTV, CAC payback, campaign ROI; builds dashboards and owns KPIs.
• Community systems: shipped and operated Telegram/Discord at scale (mods, bots, security, escalation, 24/7 comms calendar).
• Go-to-market leadership: owns narrative, PR/announcements, launch calendars, landing pages, and creator programs; partners tightly with Product, Legal/Compliance, and BD.
• Compliance awareness: practical experience running crypto marketing under varying rules (e.g., age-gating, disclaimers, geo-targeting, gambling/crypto ad restrictions) and working with counsel.
• This role requires proven early-stage startup experience with measurable, first-principles SEO success. We are not looking for candidates who inherited traffic, managed mature brands, or worked primarily through agencies. This role is about building organic growth infrastructure from zero.
• The ideal candidate has personally led SEO from near-zero traffic to meaningful scale at a startup or newly launched product. That scale should be demonstrated through outcomes such as reaching millions of monthly organic sessions, indexing tens or hundreds of thousands of pages, or consistently ranking in the top search positions across thousands of long-tail keywords. Candidates must have owned site architecture, internal linking strategy, and template-driven or programmatic SEO, not just content calendars or editorial execution. Experience competing directly against entrenched incumbents such as Wikipedia, ESPN, or major media publishers is strongly preferred.
• This role requires experience designing and operating large-scale content systems rather than traditional blog SEO. The candidate should have built or scaled platforms with at least tens of thousands of structured pages, using reusable templates and governed content systems. Experience with MediaWiki or similarly complex CMS platforms is a strong advantage, as is the ability to design systems that scale before large teams exist. Candidates should be comfortable thinking in terms of infrastructure, not one-off content.
• Hands-on experience using AI to support SEO and content growth is required. This includes integrating AI into content generation, expansion, enrichment, and large-scale translation workflows while maintaining quality and search performance. The ideal candidate understands how to scale AI-assisted content without triggering thin-content or duplication penalties and is familiar with optimizing for emerging AI-driven discovery surfaces such as search generative experiences and LLM-based assistants.
• Proven success with multilingual and international SEO is critical. Candidates should have experience implementing hreflang strategies, managing canonicalization across languages, and driving organic traffic growth across multiple countries and regions. This role requires comfort operating at global scale, not just English-language markets.
• This is a startup leadership role. The right candidate has experience working in seed-to-Series-B environments and is comfortable operating without large teams, paid acquisition budgets, or agency support. They must be able to design strategy, execute personally, and later hire and scale a team. Comfort with ambiguity, speed, and ownership is essential.
• Candidates must be prepared to demonstrate real results. This includes providing specific examples of SEO and organic growth wins, explaining what they personally owned and executed, and discussing lessons learned from both successes and failures. Titles alone are not sufficient for this role.
• We will prioritize candidates who can clearly explain how they built organic growth before it was obvious, how they designed systems that scaled without breaking, and how they defended rankings against much larger competitors. At OleOle, SEO is treated as core infrastructure, not a marketing channel.

Nice To Haves

• Experience growing or marketing a token-based product is a strong advantage. This includes utility or rewards tokens, tokenized communities, or crypto-native platforms. The focus must be on real usage, retention, and on-chain engagement rather than speculative hype. Familiarity with compliance-aware marketing, wallet growth, and incentive-driven ecosystems is important.
• Understanding of football and international sports a huge plus

Benefits

• Long-term ownership and technical leadership
• A mission-driven, elite team with deep experience in sports, media, crypto, and startups
• You’ll be one of the first engineers — which means maximum influence and upside.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed