Senior Director of Marketing

LMSI, LLC dba Lighthouse Lab Services-posted 8 days ago

$165,000 - $185,000/Yr

Full-time • Director

Charlotte, NC

101-250 employees

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

Lighthouse Lab Services is currently looking for a Senior Director of Marketing to join their team. This role is responsible for leading Lighthouse Lab Services’ marketing strategy and execution to fuel annual revenue growth. This role leads the Marketing Team and serves as the strategic architect of upstream and downstream marketing initiatives that strengthen our core service lines, identify new market opportunities, and increase demand generation across the business. This leader will modernize our marketing function with AI-enabled tools, analytics, automation, and targeted content programs that improve scalability, ROI, and commercial impact. The Director of Marketing reports directly to the CRO and collaborates with Sales, Operations, and Department Leaders to unify the company narrative, strengthen competitive positioning, and ensure marketing investments directly support revenue goals.

Build, coach, and develop a high-performing team while leading all core people-management responsibilities (hiring, onboarding, evaluations, coaching, corrective action, timecards, PTO).
Manage and report team performance using key metrics, ensuring accountability to quality and operational standards.
Identify training needs and drive continuous improvement by developing team skills and optimizing processes.
Foster a culture of teamwork and trust while maintaining open communication with leadership on morale, feedback, challenges, and opportunities.
Align marketing plans with CRO, Sales, Service-Line Leaders, and executive priorities.
Unify the brand story and messaging across all service lines, channels, and audiences.
Own the annual marketing budget; allocate spend toward highest-ROI revenue-impact areas.
Drive cross-functional alignment to ensure marketing supports product/service innovation and commercialization.
Develop and own LLS’s multi-year marketing strategy aligned with revenue growth targets.
Conduct market research to identify new service lines, growth areas, and competitive threats.
Expand core businesses through new positioning, value propositions, and go-to-market playbooks.
Build and refine messaging around end-to-end service delivery value propositions.
Identify opportunities for market expansion at lower cost through segmentation, targeting, and digital channels.
Lead demand generation across all service lines with measurable pipeline and revenue contribution.
Create differentiated, tailored messaging and collateral for each offering.
Oversee integrated campaigns, email automation, paid media, SEO, webinars, events, and content marketing.
Partner with Sales to improve lead quality, conversion rates, and funnel performance.
Measure and report campaign performance, ROI, and marketing contribution to revenue.
Implement AI-driven content development, targeting, workflow automation, and scoring models.
Introduce modern martech tools that improve scalability and reach new customer segments.
Use AI insights to optimize audience segments, campaigns, and demand-gen performance.
Train the marketing team to adopt AI-enhanced processes and tools.
Translate growth goals into actionable marketing plans, KPIs, and dashboards.
Manage vendors, agencies, freelancers, and systems.
Monitor industry trends and ensure Lighthouse maintains a modern, competitive marketing posture.
Present marketing strategies, results, and recommendations to executive leadership.

Bachelor’s degree in Business, Marketing, Communications, or closely related field is required.
7–10+ years of progressive experience in marketing roles with at least 3+ years leading a marketing function or team.
Experience in B2B services in healthcare, laboratory instrument sales and services, diagnostics, life sciences, or similar regulated industries.
Proven track record developing and executing marketing strategies tied to business growth goals.
Strong demand-generation experience with ownership of pipeline, lead-generation, and measurable KPIs.
Expertise in digital marketing, including SEO, SEM, paid search, paid social, email, automation, and analytics. Experience managing marketing operations and martech systems (e.g., Google Analytics, Salesforce).
Strong understanding of AI-enabled marketing tools for content, automation, and analytics.
Creative skills with experience in design and presentation tools (e.g., Canva, PowerPoint). Experience creating integrated marketing campaigns across multiple channels (digital, content, events).
Strategic thinker who can translate high-level business objectives into actionable marketing plans.
Hands-on leader capable of both strategic oversight and tactical execution within a small team.
Ability to develop compelling value propositions, messaging frameworks, and differentiated positioning.
Strong written and verbal communication skills, with ability to report results clearly to executives.
Excellent cross-functional communication skills, able to align stakeholders and influence decisions.
Flexibility and adaptability to work effectively in a fast-paced, growth-focused environment.

Master’s Degree in Marketing is preferred.
Google Analytics (GA4) and/or Google Ads Certifications
AMA Professional Certified Marketer (PCM) or Digital Marketing Institute certifications
AI or martech-related certifications (Marketing AI Institute, AI for Marketers, etc.)
PMP, Agile, or other project management credentials

Competitive pay: $165,000-$185,000 (depending on experience)
Day 1 Benefits: Medical, dental, and vision coverage
15 PTO days + 10 holidays
401(k) with up to 4% company match
Company-paid life and disability insurance
Paid Volunteer Time Off
Partially paid medical and parental leave

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Marketing Director Resume Examples

•

Marketing Director Cover Letter Examples

Senior Director of Marketing

Job Search Resources

Tools

Career Hubs

Guides

Company