Senior Director of Marketing and Communications
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About The Position
Connect for Health has a great opportunity for a Sr. Director of Marketing and Communications. Connect for Health Colorado is a public, non-profit entity established by the Colorado General Assembly in 2011 to create a health insurance Marketplace. Since 2013, we’ve been helping individuals, families and small employers compare plans, apply for financial help and buy health insurance. As Colorado’s official health insurance marketplace, we are the only place to apply for financial help to lower the monthly cost of premiums. Customers can shop online; get help by phone or online chat from Customer Service Center representatives; and access expert help from a statewide network of certified Brokers and community-based Assisters. Our mission is to increase access, affordability, and choice for individuals and small employers purchasing health insurance in Colorado. For more information: ConnectforHealthCO.com Position Summary: The Senior Director of Marketing and Communications functions under the direction of the Chief Policy and External Affairs Officer. They are responsible for directing and executing a comprehensive marketing and communications strategy across all channels, aligning with Connect for Health Colorado’s (C4HCO) strategic goals. This includes but is not limited to leading an evolving marketing and communications team, overseeing all brand assets and ensuring consistent messaging to internal and external stakeholders. This role directs the implementation of the marketing and communications (MarCom) plans and programs across the organization's internal and external audiences while being ultimately responsible for maintaining brand integrity. They oversee processes and the teams who develop, distribute, administer and coordinate communication and collateral to support and communicate with key audiences. They collaborate closely with the Chief Policy and External Affairs Officer and other management leaders to ensure C4HCO's accountability to all stakeholders and to maintain the efficiency of the MarCom function.
