Senior Director of Growth Marketing

Constant Contact • Waltham, MA

310d • $180,000 - $225,000

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started! The Senior Director of Growth will be the driving force behind our accelerated expansion globally, leading the strategy and execution of all customer acquisition efforts. This person will oversee an eight-figure budget and manage a team of marketing managers to execute high-impact campaigns across multiple channels.

Requirements

• 12+ years of experience in growth marketing, performance marketing, or a related role, with a strong focus on customer acquisition at a transaction-based business (e-commerce, subscription services, fintech, etc.).
• Proven expertise in SEM with hands-on experience managing large-scale paid search campaigns.
• Strong background in Paid Social and mobile marketing with a track record of scaling these channels successfully.
• Proven experience managing an eight-figure marketing budget with a focus on efficiency and ROI.
• Data-driven mindset with strong proficiency in marketing analytics, attribution models, and performance optimization.
• Leadership experience in managing and mentoring high-performing marketing teams in fast-paced environments.
• Excellent cross-functional collaboration skills to align acquisition strategies with Sales, Product, and Data teams.
• Ability to thrive in a fast-paced, high-growth environment and drive results with a test-and-learn approach.

Responsibilities

• Manage and optimize a sizable marketing budget, ensuring efficient allocation of spend across various channels to achieve ambitious acquisition goals.
• Develop and execute a data-driven acquisition strategy across paid search (SEM), paid social, affiliate, and mobile to drive scalable growth with strong ROI.
• Own campaign performance with hourly, daily, and weekly reporting cadences, continuously optimizing toward CAC, LTV, and other key performance metrics.
• Track customer funnel metrics and new customer rates on an hourly basis, making rapid adjustments to campaigns for optimal performance.
• Stay ahead of industry trends, experiment with new channels (e.g., programmatic, influencer partnerships), and scale successful initiatives.
• Lead, mentor, and scale a team of marketing managers, fostering a culture of quick decision-making, accountability, experimentation, and continuous improvement.
• Drive the monthly, quarterly, and annual forecasting/reforecasting process to align acquisition goals with overall business objectives.
• Work closely with Sales, Analytics, and the rest of the Marketing org to align on growth strategies and optimize the end-to-end customer funnel.

Benefits

• Health and welfare benefits including paid leave.
• Potential for additional on target commission pay or bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services