Senior Director of Ecommerce

Nature's Way • Minneapolis, MN

92d

About The Position

Nature's Way is seeking a high-impact Senior Director of Ecommerce to lead the next chapter of our digital growth. This strategic leader will reimagine how we serve our customers online, unlocking new, high-impact opportunities that elevate the shopper experience and drive profitable partnerships with key e-tailers. With a sharp eye for innovation and a deep commitment to customer-centric value creation, this role will shape and execute winning business plans that fuel sustainable growth for our company.

Requirements

• Bachelor's degree required - IT, marketing, business/commerce, or other related field.
• Preferred postgraduate (MBA).
• 10+ years in CPG with 5+ in ecommerce leadership roles.
• Experience with a variety of customers and channels, particularly recent experience with Amazon and DTC.
• Demonstrated success in eCommerce market, project management, influencing skills and analytics.

Nice To Haves

• Strong initiative, collaboration, multi-tasking, high energy, communication skills.
• Experience in omnichannel environments and internal- as well as external-facing roles.

Responsibilities

• Own the P&L for the consumer e-commerce channel and, in conjunction with the VP of Marketing, develop and deliver the annual budget for this channel.
• Responsible for the personnel directly accountable for DTC activity, Amazon, and other 'pure play' e-commerce partners.
• Define and execute the vision and growth strategy for Nature's Way's ecommerce business—the largest contributor to total company revenue.
• Champion a customer-first mindset while driving innovation, profitability, and long-term value creation across digital channels.
• Deliver category-leading growth with top pure-play e-tailers including Amazon, iHerb, and Vitacost.
• Develop and implement compelling go-to-market strategies encompassing new product launches, trade investment plans, and pack architecture.
• Lead forecasting efforts and contribute to product innovation, brand planning, and strategic initiatives.
• Manage high-impact customer negotiations and optimize trade spend.
• Refine assortment strategies to reduce channel conflict and maximize performance.
• Direct and manage the key activities for the company's assigned digital agencies and partnerships, holding all accountable for annual KPIs.
• Own the investment strategy across search and display media for key platforms (Amazon, Walmart, Kroger, Instacart, etc.).
• Drive conversion and revenue through a rigorous test-and-learn approach.
• Collaborate with internal and external partners to enhance share of voice, market penetration, and sales velocity.
• Oversee the strategic evolution of Nature's Way's DTC platforms (naturesway.com and integrativepro.com).
• Define channel roles, assortment strategies, tactical execution, and performance KPIs.
• Harness first-party data insights to inform broader brand and business strategies.
• Lead the development of a unified e-tail data integration framework to align KPIs and optimize performance across channels.
• Build strategies to target high-value audiences, strengthen loyalty, and improve retention.
• Partner with the Business Insights team to standardize ecommerce reporting and enable data-driven decision-making.

Benefits

• Medical Option to select either a PPO plan or one of 2 high-deductible medical plans that includes a company contribution to your personal health savings bank account.
• Dental Delta Dental PPO & an option to select an enhanced dental plan.
• Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage.
• All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
• 401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account.
• An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
• Company provided short-term & long-term disability.
• Life and AD&D insurance.
• Flexible spending accounts.
• Voluntary critical illness & accident coverage.
• New parent phase-in program & paternity leave.
• Educational assistance reimbursement.
• Product discounts & a wellness program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree