Senior Director of Digital Marketing

ICBD • Fort Lauderdale, FL

4d • Onsite

About The Position

As the Senior Director of Digital Marketing, you will serve as the organization’s top digital marketing leader, reporting directly to the Chief Marketing Officer (CMO). In this highly visible leadership role, you will define and execute the enterprise digital growth strategy across all channels, driving measurable demand generation, brand visibility, and patient acquisition outcomes across ABA Centers’ national footprint.
You will lead a high-performing, multi-discipline digital team and act as the strategic owner of performance marketing, digital experience, marketing technology, and AI-enabled growth disciplines including emerging search and discovery ecosystems.
The principal functions of the position identified shall not be considered as a complete description of all the work requirements and expectations that may be inherent in the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Requirements

• Bachelor’s degree required, MBA preferred
• 7+ years of progressive leadership experience in digital marketing
• Proven success driving measurable growth in complex, multi-location or multi-brand environments
• Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing
• Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar
• Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems
• Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines
• Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems
• Advanced analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
• Highly responsive, execution-oriented leader who thrives in fast-paced environments
• Strong executive presence with the ability to influence senior stakeholders and cross-functional partners
• Highly organized with the ability to manage multiple priorities under pressure
• Proven ability to build, lead, and scale high-performing marketing teams
• Strong communication and relationship-building skills across diverse stakeholder groups
• Clean background and drug screening required
• Willingness to travel 10 to 15 percent as needed

Responsibilities

• Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
• Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
• Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes
• Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
• Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
• Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems
• Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance optimization
• Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys
• Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing
• Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency
• Ensure consistent execution across enterprise, multi-location, and clinic-level marketing initiatives
• Own digital marketing measurement frameworks, attribution modeling, and ROI reporting across all channels
• Build and institutionalize a culture of experimentation, A/B testing, and rapid optimization
• Deliver actionable insights into the full digital patient journey, from first touch through conversion and retention
• Develop, manage, and optimize digital marketing budgets across enterprise, regional, and clinic-level allocations
• Allocate investment based on performance data, scalability, and strategic growth priorities
• Lead, mentor, and scale a high-performing digital marketing organization across multiple disciplines
• Partner closely with clinical operations, sales, analytics, and executive leadership to align marketing strategy with organizational goals
• Influence senior stakeholders through clear, data-driven insights and strategic recommendations

Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees