Senior Director, Merchandising & Editorial
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About The Position
The Senior Director will be responsible for showcasing the incredible range of gameplay experiences on PlayStation to over 100 million loyal gamers. They will have a deep love and passion for gaming and take huge pride in developing compelling and impactful editorial and merchandising experiences, that are highly player-centric and contribute to the broader Store growth strategy. They will be accountable for ensuring that the global Storefronts are merchandised in a relevant and engaging way, helping every player to discover the perfect next game for them, driving improved engagement, conversion and incremental revenues. They will be directly responsible for leading the teams delivering merchandising planning, merchandising, personalisation, store editorial and conversion rate optimisation activities. They will ensure that game launches, campaigns, promotions, collections and experiences are delivered in a way that achieves Store commercial priorities. They will develop a cohesive omni-channel Store merchandising strategy, finding opportunities to enhance console, app and web storefronts. They will contribute to Store trading activities, ensuring that teams are providing relevant inputs and commentary on an ongoing basis. Responsible for developing a cogent Store editorial strategy, they will deliver compelling editorial experiences. They will develop a deep understanding of the Player experience and potential growth opportunities and will create engaging editorial experiences at all stages of the Player journey - further working with teams across the SIE business to integrate touchpoints.
