Senior Director, Member Growth

Spring Health • NY

114d • $199,090 - $248,860

About The Position

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers. We are seeking a Senior Director of Member Growth to lead and scale Spring Health’s Member Growth function. This senior leader will oversee the Member Engagement Strategy team (vertical marketers working with our largest customers to drive engagement) and our channel strategies. This role will define the strategy, structure, and operating model to maximize Spring’s reach and effectiveness in serving members and customers. This is a full-time position based in NYC. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave office required.

Requirements

• 10+ years of progressive marketing experience, including at least 5 years leading multi-disciplinary growth or engagement teams.
• Ability to set vision while also driving execution in complex, cross-functional environments.
• Deep understanding of lifecycle marketing, channel optimization (email, SMS, paid, events), and experimentation frameworks.
• Track record of partnering with large, complex customers to drive adoption, retention, and revenue expansion.
• Comfort with funnel analytics, growth KPIs, and marketing technology platforms (e.g., Iterable, Braze, paid media).
• History of developing high-performing teams and scaling organizations through strong leadership, clarity, and accountability.
• Experience in healthcare, benefits, or other regulated industries is highly valued but not required.
• Passion for mental health and commitment to Spring Health’s mission.

Responsibilities

• Lead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals.
• Define the operating model for driving member growth and establish a culture of experimentation, rigor and accountability.
• Partner cross-functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goals.
• Drive performance against Spring’s core growth KPIs.
• Build and execute vertical-specific engagement strategies, ensuring Spring’s marketing resonates with customer priorities.
• Focus the member engagement strategy team on the highest opportunities that drive member enrollment, activation and retention across our book and among customers with dedicated marketing support.
• Act as the strategic marketing partner to senior Sales and Customer Success leaders.
• Own Spring’s channel strategy across lifecycle marketing, print, mail, performance marketing and events.
• Ensure channels are optimized for scale, reliability, and measurable ROI.
• Drive innovation by testing new formats, tools, and workflows that expand Spring’s reach and impact.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring.
• Employer sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave and company holidays.
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
• Access to Noom, a weight management program.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep.
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees