Senior Director Media

Advantage Sales & Marketing dba Advantage Solutions•Saint Louis, MO

2d•Remote

About The Position

Senior Media Director Our Sr. Media Director is responsible for helping our clients navigate the evolving retail media landscape. A seasoned and agile media expert, the ideal candidate can deliver sound media strategies and seamless execution across an omnichannel ecosystem, including in-store, open web, digital on and off platform. They are responsible for leading the agency's efforts in integrating suitable vehicles to create Shopper Centric Branding that delivers results for our clients. They have a close eye on the emerging retail landscape, understand the nuances of Retail Media Network and ad tech in the space and lead the charge across their team in guiding and receiving buy-in on recommendations. The role of the Sr. Media Director is to lead a portfolio of clients, developing and managing the retail media strategy, planning and execution.They are responsible for client leadership, retail partner leadership, program strategy, resource planning, client growth and associate growth and development across their assigned book of accounts. Key Responsibilities Lead and inspire a high-performing media team; oversee recruitment, coaching, and retention. Develop and present strategic media plans and POVs; ensure quality and innovation. Build trusted relationships with senior client stakeholders and retail partners. Drive process improvements, workflow efficiency, and deliverable quality. Grow client relationships and support business development opportunities. Manage departmental vision and investment plans (human capital and tools). Serve as a retail media evangelist, educating clients and internal teams on best practices. Oversee budgets up to $60MM and manage 10–12 clients. Supervisory Scope Direct supervision of 7+ roles, including Directors, Media Supervisors, and Ad Operations Managers. Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. Essential Job Duties and Responsibilities Lead and inspire a team of top-tier media talent, including recruitment, coaching, education, and retention. Oversee the day-to-day integrated media teams and the application of media vision to ensure it spans all ongoing initiatives. Establish strong relationships with client peers - trusted as a key business partner by mid-level clients and recognized by the most senior clients as a key advisor. Consistently get the highest quality work out of the team while fostering a healthy and energizing work environment. Develop and present clear, articulate, and compelling strategic plans, points of view. Contribute to continuous process improvements, workflow efficiency, and deliverable quality. Build demand for media services by demonstrating impact, supporting business development opportunities, and growing existing client relationships. Support the vision for the department offering and manage the investment plan (both human capital and tools) to achieve that vision. Serve as a retail and commerce media evangelist across our team, educating and inspiring both clients and agency staff about best practices and emerging trends, upselling services and client work.

Requirements

Education: Bachelor’s degree in Marketing, eCommerce, or related field; Master’s preferred.
Experience: 10–15+ years in digital advertising, with strong programmatic expertise.
3–5+ years in leadership roles managing media teams.
Skills: Expertise in programmatic platforms (DV360, The Trade Desk, Xandr).
Advanced targeting, analytics, and attribution modeling.
Proven ability to mentor teams and manage large budgets.
Familiarity with AI and automation in media strategies.
10-12 years of experience in digital advertising with a strong focus on programmatic media, including strategy, planning, and execution.
5+ years in leadership roles, managing teams of programmatic specialists, analysts, and media planners.
Digital media experience as both a practitioner and team lead across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments
Proven ability to mentor and develop team members, fostering a culture of innovation and accountability.
Experience designing and implementing programmatic strategies that align with business objectives.
Hands-on knowledge of programmatic platforms (e.g., Google DV360, The Trade Desk, Xandr) and advanced targeting methods like contextual and audience segmentation.
Proficiency in leveraging data-driven insights to inform strategy, optimize campaigns, and measure ROI.
Familiarity with advanced analytics techniques, including attribution modeling and real-time optimization.
Experience working with senior stakeholders to ensure alignment between programmatic strategies and business goals.
Track record of managing significant media budgets with a focus on efficiency and performance-driven results.
Experience incorporating emerging technologies such as AI and automation into programmatic strategies.
Proven ability to mentor and develop team members, fostering a culture of innovation and accountability.
Experience designing and implementing programmatic strategies that align with business objectives.

Nice To Haves

Master’s preferred.
Relevant certifications (e.g., Google Ads, The Trade Desk) or advanced training in programmatic media technologies are preferred.

Responsibilities

Lead and inspire a high-performing media team; oversee recruitment, coaching, and retention.
Develop and present strategic media plans and POVs; ensure quality and innovation.
Build trusted relationships with senior client stakeholders and retail partners.
Drive process improvements, workflow efficiency, and deliverable quality.
Grow client relationships and support business development opportunities.
Manage departmental vision and investment plans (human capital and tools).
Serve as a retail media evangelist, educating clients and internal teams on best practices.
Oversee budgets up to $60MM and manage 10–12 clients.
Lead and inspire a team of top-tier media talent, including recruitment, coaching, education, and retention.
Oversee the day-to-day integrated media teams and the application of media vision to ensure it spans all ongoing initiatives.
Establish strong relationships with client peers - trusted as a key business partner by mid-level clients and recognized by the most senior clients as a key advisor.
Consistently get the highest quality work out of the team while fostering a healthy and energizing work environment.
Develop and present clear, articulate, and compelling strategic plans, points of view.
Contribute to continuous process improvements, workflow efficiency, and deliverable quality.
Build demand for media services by demonstrating impact, supporting business development opportunities, and growing existing client relationships.
Support the vision for the department offering and manage the investment plan (both human capital and tools) to achieve that vision.
Serve as a retail and commerce media evangelist across our team, educating and inspiring both clients and agency staff about best practices and emerging trends, upselling services and client work.