Senior Director, Marketplace and Lead Solutions

RemitlyAlpharetta, GA
82d$153,600 - $285,200

About The Position

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle all while reducing risk. You can learn more about LexisNexis Risk at the link below. https://risk.lexisnexis.com/insurance

Requirements

  • 15+ years of experience in digital marketing, insurance lead generation, or marketplace strategy within the insurance industry or closely related sectors.
  • Extensive knowledge of the insurance lead generation ecosystem, including comparison shopping websites, lead aggregators, embedded insurance platforms, and independent agents.
  • Demonstrated success in developing and executing strategies that drive lead quality enhancement, conversion, and revenue growth within the insurance domain.
  • Proven ability to build and manage partnerships across the lead generation ecosystem, including collaboration with third-party lead providers, marketplaces, and embedded insurance partners.
  • Strong analytical and strategic thinking skills, with experience leveraging behavioral targeting and marketing intelligence to optimize lead performance.
  • Excellent communication and stakeholder engagement skills, with a track record of influencing cross-functional teams and external partners.

Responsibilities

  • Define and drive the vision for Marketplace and Lead Solutions, aligning with the vertical’s mission to lead, innovate, and deliver.
  • Direct a portfolio of solutions including Lead Optimizer, Instant Rate, and Auto Data Prefill, ensuring alignment with market needs and business goals.
  • Cultivate relationships with insurance carriers, third-party lead generators and aggregators, large independent agencies, and activation partners to expand solution adoption.
  • Integrate capabilities in lead evaluation and quote efficiency to deliver seamless, intelligent consumer experiences.
  • Use analytics to optimize lead quality, improve quote efficiency, and enhance conversion.
  • Foster a culture of innovation, accountability, and continuous improvement, cross-functional leadership through collaboration and persuasion.
  • Continuously monitor market trends and competitor strategies to inform product and go-to-market decisions.
  • Identify and evaluate new market opportunities to expand the solution portfolio and drive growth.
  • Collaborate with marketing to develop compelling messaging and thought leadership content that positions the company as a market leader.
  • Track and manage financial KPIs to ensure profitability and ROI across the solution portfolio.
  • Partner with cross-functional teams to develop and execute integrated go to market plans that support product launches and market expansion.

Benefits

  • Comprehensive, multi-carrier program for medical, dental and vision benefits
  • 401(k) with match and an Employee Share Purchase Plan
  • Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
  • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
  • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
  • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
  • Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service