Senior Director: Marketing
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About The Position
The Senior Director of Ski & Ride School Marketing is responsible for driving and achieving the short and long-term strategic plan and revenue for the Ski and Ride School line of business. This role will be responsible for driving revenue growth by defining product strategy and marketing plans leveraging a deep, data-driven understanding of the Ski & Ride School guest across our North American destination resort portfolio, including guest segments, performance trends, and addressable markets. This leader will work cross-functionally with leaders in Resort Operations, Guest Analytics, Guest Services, Marketing and other areas of the business to effectively define, align, execute and scale strategic plans. This leader will directly manage a core team of marketers to deliver the data-driven go-to-market strategy, digital experience roadmap, commercial product strategy and ecommerce launch process, and partner closely with Resort Operations and Guest Analytics to drive innovation for future growth.
