Senior Director, Marketing Strategy & Planning
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About The Position
Blizzard Entertainment is seeking a Senior Director, Marketing Strategy & Planning to strengthen our global marketing efforts across legendary franchises like Warcraft, Overwatch, and Diablo. This leader will be responsible for defining Blizzard’s short-to-long-term marketing frameworks, ensuring our campaigns and live service marketing are insight-driven, audience-focused, and built for sustained franchise growth. Reporting to the VP of Product Marketing & Strategy, this role will collaborate closely with product marketing, brand & creative marketing, social & content marketing, international, growth, analytics, finance, product, and development teams to establish strategic frameworks and rituals, optimize marketing investments, and improve campaign effectiveness.
