Senior Director, Marketing Strategy & Insights

Revlon • New York, NY

394d • $210,000 - $210,000

About The Position

The Senior Director of Marketing Strategy & Insights at Revlon is responsible for leading the development and execution of strategic marketing initiatives that enhance brand identity and drive growth within the Mass Channel. This role focuses on leveraging consumer insights to achieve marketing and financial business goals, establishing brand architecture, and implementing best practices for marketing campaigns. The position requires collaboration with cross-functional partners to ensure alignment with business objectives and to foster innovation in brand strategy.

Requirements

• 12+ years of experience in brand marketing, with a significant portion in the beauty industry or CPG.
• Bachelor's degree in marketing, Business, or a related field; MBA is ideal.
• Expertise in brand strategy development, brand marketing campaigns, market research & insights, category/brand portfolio management, innovation & trends, performance metrics, media planning, and business acumen.

Nice To Haves

• Experience in integrated marketing and data-driven decision making.
• Strong consumer-centric approach and ability to foster collaboration with internal teams and external partners.

Responsibilities

• Lead and drive key marketing strategies for the brand including establishing brand architecture and a 3-year strategy framework for new growth.
• Establish best practices for 360 campaigns leveraging insights from internal and external partners on media, partnerships, PR, influencer, and social media.
• Develop promotional strategies both in and out of store.
• Identify, implement, and sustain a leverageable brand positioning for key brands.
• Apply relevant consumer insights and trends to drive new business opportunities.
• Coach and mentor talent on marketing and brand best practices.
• Provide leadership and collaborate across the organization in pursuit of business objectives with all internal/external cross-functional partners.

Benefits

• Medical, dental, and vision benefits for employees and their families.
• Company-paid basic life insurance and short-term disability insurance.
• Long-term disability and supplemental life insurances.
• Flexible spending accounts and critical illness insurance.
• Group legal and identity theft protection.
• 401k Retirement Savings Plan with company contributions.
• 4 weeks of vacation, pro-rated based on date of hire, and twelve paid holidays throughout the year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Health and Personal Care Retailers
• Education Level: Bachelor's degree