Senior Director Marketing, Neurology Customer Experience

Regeneron Pharmaceuticals • Sleepy Hollow, NY

33d • Onsite

About The Position

The Senior Director Marketing, Neurology Customer Experience, will contribute to the success of our emerging Neurology Business Unit and will report to the Executive Director, Marketing. This person will implement the approved Brand plan, and have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to our customer experience across the omnichannel environment for both HCP and consumer for our upcoming launch in Myasthenia Gravis. This important role is responsible for leading the creation of an omnichannel strategy and execution across both HCP and consumer audiences. This includes the development and implementation of content strategy across customer groups: Physician / physician groups, Patients / caregivers. Develop deep insights through an understanding of customer preferences to shape our content strategy and direct team to implement across customers. Lead a team to deliver HCP and patient content with a passion for curated customized content across the customer journey. In this position a typical day may include the following: For HCPs, the focus will be content production delivered through all digital channels for non-personal from home office initiatives as well as Next Best Action through Veeva CRM for field communication to their customers. For patients the focus will be to activate the patients demonstrating the broad awareness while continuing to drive/maintain brand awareness. This includes advertising across all relevant media channels. Significantly increase our digital content offerings as well as enhancing our CRM program to include: lead generation and adherence. Ensuring that marketing processes and programs align with corporate guidance, as well as regulatory, legal, and ethical guidelines. Leading and providing development opportunities for direct reports. This person will work closely with many cross functional teams including across the entire brand team, Market Access team, Insights and Analytics, Commercial IT Monitoring spending against budget and managing projects to agreed-upon timelines, budgets, and scope. This May Be the Right Role for You If you: You have experience with a digital asset management system and Sales Force Cloud You have expertise in behavioral science would be a plus. You can demonstrate leadership qualities and have experience managing teams. You are a strong communicator and can present well, capable of articulating complex strategies to partners of all levels, including Senior Leaders, regardless of their technical background. You can complete and manage multiple projects in a fast-paced environment where quick decision making and clear direction is a must. You bring organizational agility and the capability to reprioritize based on external or internal changes. You can work effectively and efficiently with team members, across departments, and managing agencies.

Requirements

• You have experience with a digital asset management system and Sales Force Cloud
• You can demonstrate leadership qualities and have experience managing teams.
• You are a strong communicator and can present well, capable of articulating complex strategies to partners of all levels, including Senior Leaders, regardless of their technical background.
• You can complete and manage multiple projects in a fast-paced environment where quick decision making and clear direction is a must.
• You bring organizational agility and the capability to reprioritize based on external or internal changes.
• You can work effectively and efficiently with team members, across departments, and managing agencies.
• To be considered for this role, you must have a Bachelor's Degree, MBA preferred.
• The ideal candidate must have a minimum 15 years of progressive experience in biologics marketing and omnichannel strategy development and execution in the life sciences.
• Neurology experience is preferred and Myasthenia Gravis or Neurology Rare Disease experience a plus.
• Lastly, you will need to be onsite in Sleepy Hollow, NY 4 days a week.

Nice To Haves

• You have expertise in behavioral science would be a plus.
• MBA preferred.
• Neurology experience is preferred and Myasthenia Gravis or Neurology Rare Disease experience a plus.

Responsibilities

• Implement the approved Brand plan
• Lead the development and implementation of the strategic and tactical plans/programs as it relates to our customer experience across the omnichannel environment for both HCP and consumer for our upcoming launch in Myasthenia Gravis.
• Lead the creation of an omnichannel strategy and execution across both HCP and consumer audiences.
• Develop and implement content strategy across customer groups: Physician / physician groups, Patients / caregivers.
• Develop deep insights through an understanding of customer preferences to shape our content strategy and direct team to implement across customers.
• Lead a team to deliver HCP and patient content with a passion for curated customized content across the customer journey.
• Focus on content production delivered through all digital channels for non-personal from home office initiatives as well as Next Best Action through Veeva CRM for field communication to their customers.
• Activate the patients demonstrating the broad awareness while continuing to drive/maintain brand awareness. This includes advertising across all relevant media channels.
• Significantly increase our digital content offerings as well as enhancing our CRM program to include: lead generation and adherence.
• Ensuring that marketing processes and programs align with corporate guidance, as well as regulatory, legal, and ethical guidelines.
• Leading and providing development opportunities for direct reports.
• Work closely with many cross functional teams including across the entire brand team, Market Access team, Insights and Analytics, Commercial IT Monitoring spending against budget and managing projects to agreed-upon timelines, budgets, and scope.

Benefits

• We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels!
• For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/.
• For other countries’ specific benefits, please speak to your recruiter.

What This Job Offers

• Job Type: Full-time
• Career Level: Director