Senior Director, Low Power Marketing

Power Integrations•San Jose, CA

5d•$240,000 - $300,000

About The Position

We are seeking a Senior Director, Low Power Marketing to lead global marketing strategy for our low power conversion product lines. This role is pivotal in driving growth across key segments such as USB-PD adapters, mid-power resonant converters, metering, EV systems, AI, and datacenter applications.

Requirements

Bachelor or Master degree in Electrical Engineering, Power Electronics, or related field.
10+ years of experience in product marketing, business development, or technical sales within semiconductor or power conversion industries.
Deep technical knowledge of AC-DC topologies (USB-PD, resonant converters, flyback, forward converters).
Familiarity with target markets: power tools, servers, utility meters, EV systems, AI/data centers.
Proven success in global customer engagement, especially in Asia.
Strong leadership, strategic thinking, and communication skills.

Nice To Haves

Analytical mindset with ability to translate market data into actionable strategies.
Entrepreneurial attitude and persuasive presentation skills.
Comfortable with frequent travel (≥50%).

Responsibilities

Own Low Power and emerging solutions portfolio strategy across AC-DC, auxiliary, and embedded power domains
Expand PI’s value proposition from components to complete, system-relevant solutions
Define platform and solution positioning, value propositions, and competitive differentiation
Drive roadmap, investment, and prioritization inputs aligned to long-term market transitions
Partner with Product Development and Applications Engineering to shape solution-level product definitions
Lead market and customer engagement to validate system architectures, requirements, and adoption barriers
Guide go-to-market strategy and launch intent in collaboration with Outbound Marketing
Oversee market sizing, opportunity prioritization, and competitive analysis
Represent PI as a technical and strategic evangelist with key customers and ecosystem partners
Lead and develop matrixed Product / Segment Marketing talent
Travel extensively to support global business development and customer engagement.