Senior Director, Lifecycle Strategy
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About The Position
We are seeking a dynamic and experienced Senior Director of Lifecycle Marketing to lead our consumer and B2B lifecycle marketing team. You will collaborate closely with Marketing, Finance, Product, Data Science, and Engineering to advance the company's strategy, identifying key growth opportunities. Your role will involve optimizing customer flows, including onboarding, retention, and expansion for D2C and retention and growth for B2B. You and your team will also optimize communications across the landscape and activate the right channels in the right countries and across the right categories. This highly visible and impactful role will drive recommendations to our executive team to make key decisions that drive our business forward.
