In this role, you will serve as the strategic architect and thought leader behind account-based marketing programs for a specific business unit. You will collaborate with executives, cross-functional teams, and Sales to design and execute long- and short-term demand generation strategies aligned to revenue performance. You will lead a team of campaign strategists and managers to build a scalable, high-impact ABM center of excellence, integrating 1:1, 1:few, and 1:many strategies across regions, segments, and verticals. You will influence pipeline objectives, guide GTM priorities, and ensure enterprise strategy is effectively cascaded into personalized buyer engagement.