Senior Director II, Finance - FP&A & Resource Allocation

The Coca-Cola Company • Atlanta, GA

1d

About The Position

Role Purpose The Senior Director II, FP&A & Resource Allocation Finance, is a key partner to the Marketing organization, supporting the CMO and Marketing Leadership Team in driving resource allocation, analyzing marketing performance, and developing long-term projections. The role is responsible for high-quality financial reporting and planning and leads the digital transformation of budgeting and forecasting processes to enable faster, data-driven resource decisions for both immediate needs and future growth.

Requirements

• Bachelor’s degree in Finance, Accounting, Business, or Economics; advanced degree or professional certification a plus.
• 10+ years of experience in FP&A, financial reporting, or investment analysis, preferably supporting Marketing or Commercial teams.
• Proven expertise in digitalizing or automating budgeting, forecasting, or financial planning processes using modern tools and technology (e.g., Anaplan, Tableau, Power BI, SAP BPC).
• Strong analytical, modeling, and process improvement skills, with a track record of delivering impactful reporting and digital finance solutions.
• Excellent communication and collaboration skills; ability to translate finance data for non-financial stakeholders.
• Demonstrated project management skills in implementing technology upgrades and digital transformation.
• High learning agility and ability to work in a dynamic, fast-paced environment.

Responsibilities

• Deliver clear, insight-driven reporting on marketing performance, investment returns, and key financial drivers to support executive decision-making.
• Provide strategic variance, risk, and opportunity analysis with recommendations that guide Marketing leadership priorities.
• Lead the digital modernization of marketing budgeting and forecasting through advanced analytics, automation, and next-generation planning platforms.
• Build real-time financial visibility through integrated dashboards, connected data sources, and streamlined planning workflows.
• Develop long-range financial projections and strategic scenarios that inform enterprise-level resource allocation and long-term investment decisions.
• Deliver dynamic "what-if" modeling to evaluate strategic choices, major investments, and evolving market conditions.
• Optimize marketing resource allocation across campaigns, sponsorships, and digital initiatives using data-driven financial frameworks.
• Drive continuous improvement in investment effectiveness through disciplined ROI measurement and post-initiative performance assessments.
• Serve as the senior finance partner to Marketing, shaping strategy with forward-looking insights, effectiveness through disciplined ROI measurement, and post-initiative performance assessments.
• Accelerate digital maturity across Marketing Finance by identifying and implementing automation, analytics enhancements, and modern FP&A tools.
• Lead financial strategy and evaluation for Marketing Assets, advising on investment choices that maximize long-term value creation.
• Manage long-term Marketing Assets planning and ensure alignment with NAOU's strategic marketing investment agenda.
• Enhance the speed, accuracy, and insightfulness of Marketing Assets analysis by digitizing reporting and scenario-planning processes.

Benefits

• Empower your Career: Join a team where you can lead critical financial operations, offering ample opportunities for growth in a global and dynamic work environment.
• Collaborative Culture: We work cross-functionally, across business units to ensure you’ve got the tools, resources, and thought-leadership to create the most comprehensive financial business modules, which enables us to make sound business decisions.
• Global Reach: We have the most advanced financial modeling that allows for global financial analysis which leads the industry.
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
• This includes supporting the financial and personal well-being of our employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director