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In partnership with EGYM's CPO, you will conduct market analysis of corporate health, prevention, and chronic care services, on-site corporate fitness, and employee health screening. This analysis will be combined with an understanding of EGYM's vision, assets, and competitive advantages to produce a concrete market entry and market development strategy for products and services in the relevant markets. You will guide the development of product and service concepts and deliver validated learning on experimental product and service concepts through various methods, including live pilots where appropriate. As a business leader, you will design, build, and manage a team to execute the strategy you've developed. You will refine the business model around innovative products and services in the relevant markets, take on full strategic planning, budgeting, P&L, and management. You will partner with the CPO to inform product strategy and development needs, plan and manage market entry of new products and services, and manage objectives and outcomes, initially in terms of validated learning, and ultimately in terms of business impact in the relevant markets. You will also develop and execute an aggressive global growth strategy.