Senior Director, Head of US Wealth Marketing

Barings • Charlotte, NC

118d • $120,000 - $170,000

About The Position

The Head of U.S. Wealth Marketing will play a pivotal role in driving the growth and success of Barings’ wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will be an experienced practitioner, who is savvy with respect to financial services at large, and asset management and has been highly effective in a global, complex environment. The candidate will be responsible for creating a wealth marketing plan to promote Barings’ investment management capabilities and raise brand awareness within the wealth market. She/He will have proven experience in marketing strategy, sponsored conferences and events, digital marketing and social media, project management and working with a broad range of teams including distribution, compliance and investment management.

Requirements

• A minimum of 10 years of marketing experience
• Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management
• Experience specific to US wealth advisors is preferred
• Must be an effective communicator, both verbally and written
• Highly collaborative and can work across teams to achieve results
• Direct experience with brand management, sponsorship and events and digital marketing
• Strong project management skills and experience
• B.S. or B.A. in Marketing or related field is preferred

Responsibilities

• Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
• Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters
• Conduct market research to identify trends and opportunities
• Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy
• Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners
• Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy

Benefits

• Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
• Fitness Center Reimbursement Program (Including Online Memberships)
• Employee Assistance Program (EAP)
• Fertility Benefits
• Highly competitive 401(k) Plan with Company Match
• Health Savings Account (HSA) with Company Contributions
• Flexible Spending Accounts (FSA) - Health Care & Dependent Care
• Retirement Health Reimbursement Account
• Basic and Supplemental Life Insurance
• Spouse and Child Life Insurance
• Paid Vacation, Sick Days and Annual Holidays
• Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
• Short and Long Term Disability Plans
• Paid Volunteer Time
• Education Assistance Program
• Charitable Matching Gifts Program
• Commuter Reimbursement Program
• Adoption and Surrogacy Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees