Senior Director HCP Marketing

Avadel Management, LLC

122d

About The Position

The Sr Director of Marketing – HCP is a critical member of the brand team responsible for leading the strategic direction, execution and measurement for all HCP marketing strategies, tactics and activities to deliver on brand objectives. This position drives physician awareness and education to support the promotion and adoption of LUMRYZTM through unbranded and branded campaigns. We are looking for a passionate HCP marketer who is equally comfortable developing high-level brand strategies and 'rolling up their sleeves' to implement tactics. S/he will lead the development of the HCP marketing strategies, marketing plan and execution of the HCP marketing initiatives including personal and non-personal promotion, and P2P activities. This person will be the primary point of contact for sales and sales training. This is a unique opportunity for a dynamic, experienced pharmaceutical marketer to be a major contributor to an exciting launch in the orphan/rare disease area to help people living with the chronic CNS condition of narcolepsy.

Requirements

• Bachelor’s Degree required, preferably in the fields of Marketing, Business or a life-science related discipline.
• Minimum 12-15 years of experience in pharmaceutical/biotechnology marketing, with a minimum of 4 years of experience successfully executing HCP-focused campaigns.
• Specialty/orphan branded product experience desired, preferably within CNS, neurology or sleep medicine therapeutic areas.
• Prior experience in field sales or sales training would be a plus.
• Prior experience with a REMS product or controlled substance helpful.

Responsibilities

• Lead the development of HCP marketing plans informed by customer and market insights.
• Develop and deploy HCP focused unbranded disease awareness campaigns and branded campaigns.
• Design the total HCP omnichannel ecosystem (personal and non-personal) and work with internal and external stakeholders to build and implement (CRM).
• Partner with Medical team to identify unmet data needs; develop plans to ensure thoughtful data/messaging flow for initial launch and beyond.
• Lead the development of promotional peer-to-peer strategy and content including speaker bureau and congresses.
• Work with sales training to support Field Sales Force training of marketing strategy, messaging and materials.
• Partner with Commercial Operations/Analytics to finalize targeting, deployment needs, uncover insights, validate business opportunities, optimize marketing mix and monitor performance and ROI of individual tactics.
• Partner with patient marketing and patient access/field reimbursement marketing to collaborate and deliver content that is aligned and consistent across customer segments (HCPs, payers, office staff and patients).
• Project manage marketing plans and deliverables through stages of strategic planning, content development, promotional/medical/legal/regulatory review, production, deployment, measurement, and optimization to meet objectives on time and on budget.
• Bring an innovative, entrepreneurial attitude and combine out-of-the box ideas with established marketing tactics to identify efficient and appropriate channels for engaging with patient audiences on disease education and branded messaging in a dynamic environment.
• Initiate and analyze market data / market research to gain a deeper understanding of the customer, brand, and narcolepsy disease area; translate dynamic competitive landscape implications to key actions and decisions when required.
• Guide the development of staff members in marketing expertise, organizational awareness, exposure and career development.
• Interact with external agency partners to execute plans and tactics effectively, on time and on budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree