Senior Director, Growth Marketing and Insights
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About The Position
As the Senior Director of Growth Marketing and Insights, you'll shape the global growth strategy with a digital-first mindset, driving high-impact, connected brand-to-demand experiences. This role partners across brand, product marketing, and field marketing to elevate storytelling and accelerate demand within key accounts. You'll lead the development of integrated campaigns and journeys, engaging buyer groups through digital, field, and growth marketing channels, while owning the website experience and driving SEO for optimal traffic and engagement. As a data-driven leader, you'll harness insights to shape strategy, optimize investments, and measure effectiveness. You'll collaborate with sales and corporate strategy teams to enhance marketing-sales alignment, driving efficiencies via lead management and funnel processes while enabling personalized customer journeys. This role is pivotal in building global brand awareness, market share, and revenue. You'll lead a high-performing organization and collaborate across senior leadership.
