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As the Go to Market Leader, you'll lead the development of our positioning of Best Buy Ads offering and strategy for all key constituents (clients, agencies, b2b industry, key internal meetings and platforms). You'll direct the development of all materials by leading a team skilled in product/sales solutions, narrative storytelling and thought leadership/events. Additionally, you'll guide the development and execution of events that are uniquely Best Buy Ads (our version of an upfront presentation). Your role will involve strategic partnership across research, product, marketing and sales to develop the most engaging stories that reflect the Best Buy Ads value proposition. You'll also identify new and innovative ways for Best Buy Ads to show up to create differentiation and demand for the commercial business.