Senior Director, Global Executive Events & Content Strategy

Genesys•Menlo Park, CA

About The Position

Genesys is expanding its Executive Perspectives event into a global, year-round executive engagement program designed to elevate our brand, deepen C-suite relationships, and support strategic account growth. We are seeking a Senior Director-level leader to set direction, lead execution, and scale this program globally—anchored by a credible external content partnership and a portfolio of high-impact executive experiences. This role sits within the Global Events organization and reports to the Vice President of Global Events. The Senior Director will lead the Executive Perspectives program globally, including the flagship experience at Xperience, a stand-alone global executive event, and a scalable framework that enables regions to deliver localized Executive forums and Executive “tracks” at our Xperience On Tour events. A critical component of this role is defining and driving the program-specific content strategy that fuels executive engagement across all program touchpoints. This role partners closely with Brand, Product Marketing & Thought Leadership, and Executive Communications to ensure alignment, consistency, and amplification. This position does not own company-wide executive content but serves as the strategic steward of content integration for the Executive Perspectives program.

Requirements

12+ years of experience in senior marketing roles, with a focus on global events, executive engagement, and strategic programs.
Demonstrated ability to lead global, cross-functional programs with senior-level visibility and impact.
Experience managing external partnerships (e.g., academic institutions, media organizations, analysts, or consulting firms).
Strong collaboration skills across Brand, Content Marketing, Thought Leadership, Communications, and Events teams.
Executive presence with the ability to influence and align senior stakeholders in a matrixed organization.
Strong operational discipline, including program governance, budget oversight, and vendor management.
Willingness to travel globally as needed.

Nice To Haves

Experience in enterprise SaaS; CX, AI, or digital transformation experience preferred.

Responsibilities

Set Direction for Global Executive Programs Provide strategic leadership for the Executive Perspectives program, establishing the vision, annual priorities, and operating model.
Lead the design and delivery of Executive Perspectives at Xperience, ensuring it remains Genesys’ premier executive experience.
Lead the planning and execution of a stand-alone global Executive Perspectives event, hosted annually in a rotating region.
Establish a scalable global framework to enable regional teams to deliver Executive Perspectives forums aligned to global standards.
Establish the global program brand architecture for Executives Perspectives, including naming conventions, thematic framework, and experience principals across flagship, global and regional events.
Lead and develop a small global team, providing direction, coaching, and prioritization, with the opportunity to scale the team over time as the program expands.
Partner with Brand to ensure the Executive Perspectives program has a distinct, premium identity that aligns to Genesys’ corporate brand and scales globally Lead Program Content Strategy & Anchor Partnership
Establish and manage the anchor content partnership with a respected academic institution or media organization to support the Executive Perspectives program.
Define the content strategy for the program, including annual flagship research, supporting assets, executive interviews, and customer narratives.
Partner closely with Brand, Content Marketing, Thought Leadership, and Communications to ensure program content aligns with Genesys’ corporate narrative and is amplified through appropriate channels.
Ensure content is structured for executive-level conversations and integrated across events, executive sponsorship efforts, and regional activations.
Enable Executive Engagement & Account Alignment Serve as a senior matrix partner to the Executive Sponsorship Program (PI Accounts), Sales, Regional Marketing and Customer Success teams.
Support executive-level engagement by aligning program participation, content themes, and follow-up strategies to account priorities.
Provide guidance and governance around executive invitations, participation, and engagement for Tier 1 accounts.
Regional Enablement & Governance Develop playbooks, toolkits, and content packages to support Executive Perspectives Regional Forums.
Consult and guide in content creation and execution.
Establish governance, quality standards, and best practices to ensure consistency across regions while allowing for local relevance.
Partner with regional teams to coordinate timing and sequencing of executive events, and to recommend and prioritize executive participation based on strategic account impact, capacity, and global priorities.
Measure Impact & Drive Continuous Improvement Define success metrics across executive engagement, content utilization, event outcomes, and revenue influence.
Provide regular updates and insights to senior leadership on program performance and business impact.
Continuously refine the program based on data, stakeholder feedback, and evolving priorities.