Senior Director, Employee Service Demand Generation

Zendesk • CA

81d • $190,000 - $286,000

About The Position

We’re looking for a strategic and results-driven Senior Director of Marketing to accelerate growth for our Employee Service Management business. In this role, you’ll serve as both: The Marketing lead for Employee Service – shaping the strategic vision for business growth in partnership with Product, Sales, Partners, and Customer Success. The Employee Service lead within Marketing – lead the marketing strategy to accelerate brand awareness, pipeline creation, and revenue, while driving alignment with the broader growth vision for Employee Service across the marketing organization. This is a highly visible, cross-functional role that blends strategy and execution. You’ll collaborate across product marketing, field, digital, partner, and regional teams to deliver full-funnel marketing programs that resonate with buyers and deliver measurable business impact. The right candidate thrives in fast-moving environments, leads with influence, and brings a collaborative, team-first mindset.

Requirements

• 10+ years of marketing experience in B2B SaaS.
• Experience marketing to the IT audience preferred.
• Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures.
• Experience leading teams to own end-to-end execution of campaigns.
• Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
• Ability to synthesize persona, competitive and product intelligence into simple & clear positioning for global campaigns.
• Ability to use data insights to optimize marketing performance.
• Strong communication skills across all levels, from marketing and sales professionals to executives.
• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
• A bias for fast but thoughtful action, results, and delivery with a high-quality bar.

Responsibilities

• Represent Marketing on the Employee Service Leadership team, contributing to the strategic vision for business growth.
• Drive executive reviews for Employee Service marketing across Partner with Product, Sales, Partner, and Customer Success leaders to impact strategic direction and drive alignment on market opportunities, priorities, and growth strategies.
• Build, mentor, and inspire a high-performing demand generation team.
• Provide clarity, direction, and coaching to amplify impact across global campaigns.
• Cultivate a culture of collaboration, creativity, and accountability.
• Lead your team in developing and executing full-funnel campaigns that meet pipeline and revenue goals.
• Lead bold, strategic brand initiatives to elevate Zendesk’s brand presence to reach the Employee Services business goals.
• Ensure messaging and tactics are aligned with buyer needs, market trends, and business objectives.
• Partner with product marketing to map and optimize the customer journey across personas.
• Direct the creation of compelling content strategies that nurture buyers at every stage—insight-driven, conversion-focused, and tailored to audience segments.
• Align with regional and product marketing teams for consistent messaging and impact.
• Partner with field, digital, and channel marketing to orchestrate integrated campaigns.
• Collaborate with partner marketing on joint initiatives that expand reach and accelerate demand.
• Work with marketing ops and analytics to track campaign performance, pipeline contribution, and ROI.
• Present insights, results, and recommendations to the Employee Service Leadership team, senior leaders, and cross-functional stakeholders.

Benefits

• The US annualized base salary range for this position is $190,000.00-$286,000.00.
• This position may also be eligible for bonus, benefits, or related incentives.
• Flexibility to work remotely or join at a Zendesk workspace.
• Digital tools and experiences to support remote work.
• Commitment to diversity, equity, and inclusion in the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior