Senior Director, Digital

West Marine • Fort Lauderdale, FL

9d

About The Position

About West Marine We don’t just sell anchors and rigging. We sell a love of the water that lasts for generations. We don’t just sell life jackets and flares. We sell peace of mind for your most precious cargo. We don’t just have a passion for boating. We have a lifetime of experience that we can’t wait to share with you. So when you shop at West Marine, it’s not just for boating gear – it’s for the pure pursuit of more water and less hassle. If you have a passion for being on the water and are looking to join a world-class organization, then West Marine is the place for you! West Marine is recognized as the premier multi-channel retailer of boating and fishing supplies with more than 230 stores located throughout 37 states and Puerto Rico. When you work at West Marine, you’re part of a family; one that values spending quality time on the water, doing the things you love, and sharing that passion with our customers and community. Job Summary: West Marine is seeking an experienced leader to own and execute the digital business strategy across consumer retail and B2B channels. As Senior Director of Digital, you'll be responsible for the end-to-end digital experience, product strategy, and optimization of our eCommerce platform. You'll define the strategic direction for West Marine's digital presence and lead its execution. This position requires someone who can develop the roadmap, drive cross-functional collaboration, and deliver measurable results across revenue, conversion, and customer experience. Working with Technology, Marketing, Merchandising, and Sales teams, you'll shape product strategy and optimize the user experience across digital channels. Your focus areas will include AI-powered tools, marketplace strategy, site analytics, and omnichannel operations. This position offers the opportunity to shape digital commerce strategy for an established marine retail brand with significant growth potential across multiple channels

Requirements

• 10+ years managing digital products and eCommerce initiatives from concept through launch
• 5+ years leading teams of 3 or more people
• Proven track record implementing digital experiences and managing complex projects in a leadership role
• Experience in retail or eCommerce environments, preferably specialty retail or technical product categories
• Strong understanding of user experience and design principles
• Deep knowledge of web analytics platforms (GA4/Adobe, Looker, heatmap tools)
• Proficiency with eCommerce platforms (Salesforce Commerce Cloud experience preferred)
• Experience with product management tools (JIRA/Confluence, Figma/Invision)
• Understanding of conversion optimization, A/B testing, merchandising, and audience segmentation
• Experience working in Agile frameworks
• Excellent communication and presentation skills across all organizational levels
• Strong analytical and problem-solving abilities
• Ability to manage multiple priorities and work effectively in an enterprise environment
• Bachelor’s degree in marketing, Computer Science, or related field (advanced degree a plus)

Nice To Haves

• Experience in online retail
• Marine or boating industry knowledge

Responsibilities

• Define the strategic vision for eCommerce across all digital touchpoints and translate it into executable roadmaps
• Lead product strategy, design, development handoff, launch, and ongoing optimization of digital experiences
• Drive conversion optimization, revenue growth, and operational efficiency through data-driven decision making
• Establish KPIs and success metrics; continuously optimize based on performance insights
• Partner with stakeholders across the organization to align priorities and secure resources
• Present strategic recommendations and business cases to senior leadership
• Lead and develop a team of product owners and analysts
• Build a culture of customer focus, analytical rigor, and continuous improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Director