Senior Director Digital Product Site Merchandising Remote

David's Bridal•King of Prussia, PA

1d•Remote

About The Position

Step into a key leadership role where you’ll shape the digital vision, strategy, and customer experience for a beloved bridal brand. We’re looking for a forward-thinking ecommerce leader who thrives in digital site merchandising and loves digging into data to uncover insights that turn into action—driving conversion, engagement, and customer lifetime value. This role blends strategic thinking with hands-on optimization, using analytics, experimentation, and thoughtful site execution to continuously improve the customer journey. If you bring a passion for digital innovation, cross-functional collaboration, and customer-first thinking, this remote opportunity (East or Central time zones preferred) offers the chance to make a meaningful and measurable impact. If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” and apply today! Sr. Director, Digital Product & Site Merchandising Purpose: The Sr. Director, Digital Product & Site Merchandising leads the strategy, roadmap, and execution of the digital product ecosystem and ecommerce experience. This role owns the end-to-end digital journey, site merchandising, and go-to-market execution, driving conversion, engagement, and customer lifetime value. The Sr. Director partners with cross-functional teams to deliver customer-obsessed, data-driven digital experiences that align to business goals.

Requirements

BA/BS in Business, Marketing, Digital Commerce, or related field required; advanced degree preferred.
8+ years of ecommerce or digital product management experience; strong background in analytics, optimization, and digital product ownership; experience partnering with technology teams; proven leadership experience.
Expertise in ecommerce analytics, CRO, UX optimization, digital merchandising, and product management; experience with Adobe Analytics, Google Analytics or similar; strong communication and leadership skills.

Responsibilities

Define and lead the digital product strategy and roadmap aligned to conversion, engagement, and CLV.
Translate business objectives into prioritized digital initiatives, enhancements, and experiments.
Own the customer journey across digital touchpoints and lead UX optimization and experimentation.
Lead site merchandising strategy including promotions, product storytelling, and search optimization.
Own ecommerce KPIs including conversion, AOV, UPT, and funnel metrics, providing insights and dashboards.
Partner closely with IT, UX, Analytics, Merchandising, and Marketing to deliver digital experiences.
Lead, mentor, and develop a team of digital product and site merchandising professionals.