Senior Director Digital Media

DAC • Purchase, NY

100d • $150,000 - $200,000

About The Position

The Senior Director, Digital Media is responsible for strategic decisions ensuring implementation of paid search and media best practices, trends and analysis, integrated digital planning, and oversight of program execution.

Requirements

• Minimum University degree in Business or college equivalent
• Minimum 8 years advanced Digital Media campaign planning/management experience
• Google AdWords, Bing Ads and Google Analytics certified
• Familiarity with enterprise integrated digital media campaigns, strategies and tactics
• 8+ years team leadership experience, ideally in an agency environment
• A growth mindset for expanding campaigns and opportunities within the client base
• Eager to understand, test and implement new media methodologies with a focus on improving service offerings
• Strong analytical skills with proven ability to demonstrate interpretation capabilities
• Proven record of working on multiple time-sensitive projects on schedule

Responsibilities

• Facilitate the creation of integrated media plans for DAC clients and client prospects
• Work with SEM and Display/Paid Social teams to create, execute, and report on cross-channel media engagements
• Represent integrated media approach and plans to internal and external audiences
• Oversee the development of junior (coordinator, specialist and manager) level media team members
• Track and conduct periodic check-ins with employees to ensure consistency in training and development across the broader media team
• Communicate on an ongoing basis with media team members and conduct weekly status sessions to provide support where required
• Work collaboratively with media team members to oversee and improve internal processes in order to provide high-quality service for clients
• Facilitate effective resource management across SEM and display/paid social media teams
• Standardize quoting/scoping process across teams
• Track, measure, and report on media program health across the larger media team
• Work with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plans
• Communicate progress to plan and regular execution focused program updates to leadership
• Attend and actively participate in client and new business meetings, acting as the Digital Media subject matter expert to contribute the integrated perspective
• Develop digital media documents and presentations in a client-friendly format
• Communicate project status and campaign performance to agency executives, accounts teams and be extremely skilled at communicating with the client base
• Present research, insights, campaign performance and recommendations to key internal and external stakeholders
• Handle escalations of client issues and communicate accordingly with office stakeholders
• Provide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as required
• Lead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaigns
• Understand, vet and recommend new digital methodologies with a view to improving service offering

Benefits

• Competitive salary and comprehensive health benefits
• Generous PTO, wellness initiatives and parental leave
• Retirement saving plans
• Opportunities for continued learning and professional development
• A supportive, collaborative, and casual work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees