Senior Director, Digital Marketing

CoStar Group-posted about 1 month ago
Full-time • Director
Onsite • Atlanta, GA
5,001-10,000 employees
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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Apartments.com Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.com. Role Description: We are looking for an innovative Senior Director, Digital Marketing to join the Apartments.com team. This leader will lead our B2C and B2B customer acquisition, including paid search, programmatic display, paid social, and re-targeting. Our ideal candidate will combine creativity, general marketing know-how, proven analytical skills, and profitable online media buying experience, with expertise in advertising platforms and technologies such as Google, Bing, DSPs and DMPs. The role requires an experienced professional who is metrics-driven and unwaveringly focused on ROI. The successful candidate will have expertise in analyzing large volumes of data and making key business decisions in a fast-paced, dynamic environment. This position is full-time, in office and located in Atlanta, GA.

  • Deliver B2C & B2B acquisition initiatives and campaigns across paid search, programmatic display, social, and other defined channels
  • Lead budget management and forecasting for all acquisition channels
  • Build, mentor, and manage a team of digital marketing subject matter experts, including experienced channel people managers who directly report to you
  • Partner with our Brand Marketing, Sales Enablement and Creative teams on development of strategic campaign direction and creative assets to achieve our goals and drive ROI
  • Uncover new opportunities to acquire customers efficiently and at scale through well-developed relationships with core channel partners, media agencies, and your existing network of contacts
  • Lead strategy for the use of DMPs, DSPs, ad networks, and re-targeting and manage day-to-day operations
  • Successfully achieve key traffic, lead generation, and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies
  • Continuously improve efficiency of spend by reducing average cost per visit, cost per lead, and other core objectives to the business
  • Prospect new publisher and media buying opportunities
  • Lead channel initiatives to consistently test, learn, and recommend next actions to increase revenue and customer growth
  • Partner with larger marketing team in developing comprehensive plans that support company goals
  • Work collaboratively with Product, SEO, Analytics, Finance, IT, Sales, and executive teams in meeting cross department and corporate objectives
  • Bachelor’s degree required from an accredited, not-for-profit University or College
  • 15+ years online marketing experience with a minimum 5 years demonstrated success in performance based online media buying at scale for a major brand
  • Demonstrated abilities managing a team or department.
  • Prior management of an online media budget of at least $75 Million per year.
  • Demonstrated ability to lead scenario planning with cross-functional partners
  • Prior experience with programmatic buying and paid social
  • Prior experience with online marketplaces
  • Prior experience managing DSPs and DMPs with significant spend
  • Demonstrated ability to mentor and develop team members
  • Successfully manage both external vendor partners to maximize program performance
  • A track record of commitment to prior employers
  • Demonstrated ability to apply insights to media strategies to drive performance
  • Strong communication skills to breakdown complex programs and strategies to keep partners informed of program goals and performance
  • Experience with both B2C and B2B business models
  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
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