Senior Director, Digital Marketing

Hilton • McLean, VA

99d

About The Position

The Global Marketing team plays a pivotal role in fueling Hilton's growth by maximizing marketing's contribution to enterprise performance. We are the caretakers of Hilton's iconic brand, ensuring that every customer touchpoint reflects our promise of exceptional hospitality. Our work spans the full customer journey — from awareness to conversion to loyalty — and is anchored in creating meaningful, lasting connections with travelers around the world. We deliver this impact through bold campaigns, breakthrough digital strategies, and innovative technologies that inspire customers, drive them to Hilton's digital storefronts, and convert them into Hilton Honors members. As the Senior Director of Digital Marketing reporting to the Vice President of Content Planning and Channel Strategy, you will serve as Hilton's leader responsible for delivering the performance of Hilton's digital channels. Sitting at the intersection of Marketing, Technology, and Commercial Services, you will partner closely with Global Media, Regional Marketing, Technology, Analytics, and Commercial Performance teams to ensure Hilton.com and the Hilton Honors app deliver measurable business outcomes. This role is both strategic and executional — setting the vision for digital channel growth while ensuring expert activation across Hilton's global ecosystem.

Requirements

• Ten plus (10+) years of experience in digital marketing.
• Seven plus (7+) years of experience in cross-channel marketing, content marketing, digital experience, or similar digital roles.
• Five plus (5+) years of experience managing teams and collaborating with cross-functional stakeholders.
• Deep understanding of customer-centric, modern marketing (multichannel media, content, social, CRM, etc.)

Nice To Haves

• Experience in hospitality, travel, restaurants, consumer services or relevant credit cards, primarily within large, global consumer brand companies leading website and mobile app.
• Experience working with franchisees, digital D2C businesses or related models.

Responsibilities

• Own the marketing strategy and performance of Hilton.com and the Hilton Honors app to maximize direct revenue.
• Drive traffic acquisition, channel conversion, and retailing optimization to ensure Hilton's digital ecosystem consistently delivers against revenue targets.
• Partner with Loyalty and CRM teams to accelerate Hilton Honors enrollment through seamless digital pathways.
• Lead the digital strategy for cobrand card marketing within Hilton's owned channels, optimizing placement, targeting, and creative to drive acquisition at scale.
• Ensure content across Hilton's digital channels is orchestrated, targeted, and optimized to guide customers from inspiration to booking.
• Expand Hilton's visibility in organic search and emerging AI-driven discovery platforms.
• Champion Hilton's digital experience strategy, ensuring that every interaction across web and app is intuitive, conversion-focused, and loyalty-centered.
• Advance Hilton's digital platforms, tools, and processes to increase efficiency, enable scale, and unlock new performance opportunities.
• Lead and inspire a high-performing team of digital strategists, analysts, content experts, and designers.

Benefits

• Go Hilton travel program
• Employee stock purchase program
• Paid time off including parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Accommodation