Senior Director Digital Marketing

About the position

We are seeking an experienced Senior Director of Digital Marketing to join the Madewell brand. In this role, you will oversee the strategic direction of our digital marketing touchpoints that include Email, SMS, Direct Mail, Paid Social, Paid Search and Affiliate. You will own and deliver a comprehensive retention strategy across all touchpoints of the customer lifecycle and define segmentation and personalization practices and build out highly personalized campaigns. In performance marketing, you will own the channel strategy and develop a testing roadmap to understand the most incremental ways of allocating performance marketing budgets leveraging multiple data sources to make business decisions. You will develop relationships with internal and external partners and agencies and ensure they have clear direction in the strategy for the business.

Responsibilities

• Lead and manage the strategy, development, and execution of performance marketing campaigns across paid search, paid social, affiliate and other digital channels
• Develop test and learn roadmap across performance channels and see through execution and analysis in partnership with agency, platforms and data teams.
• Analyze and triangulate channel trends and channel impacts by looking at multiple forms of data outputs such as Google Analytics, MMM models and platform data to understand marketing effectiveness and optimize budgets accordingly.
• Develop and deliver a strategy that focuses on incremental omni demand and profitable customer acquisition.
• Build bottoms up marketing budgets and financial goals to align with planning and KPIs to drive the business and callout risks/opportunities
• Develop and manage budgets for all marketing channels
• Develop and execute a comprehensive retention strategy through segmentation and personalization to increase engagement across our owned channels and reduce churn within the eCommerce business.
• Oversee the development of customer journey frameworks that engage customers across their lifecycle, including acquisition, onboarding, reactivation, and win-back strategies.
• Lead direct mail initiatives for the brand to re-engage lapsed customers and prospect new customers.
• Develop email calendar in partnership with team to align with merchandising and brand priorities. Develop segmentation strategies to deliver optimal $/circ per campaign.
• Manage relationships with third party partners such as ESP, Trigger email and Direct Mail vendors
• Partner and influence the loyalty and rewards program and develop new ways to drive engagement and frequency to meet retention business goals.
• Delve into customer data and understand how to leverage data to develop communication strategies.
• Lead, develop, and mentor a high-performing retention and performance marketing team

Requirements

• 10+ years of experience in digital marketing with at least 5 years in performance marketing roles
• Proven track record developing and managing successful loyalty programs in retail environments
• Strong analytical skills with experience using data to drive marketing decisions
• Experience with MMM or attribution models and how to read and react to results
• Experience managing significant marketing budgets and demonstrating positive and profitable return
• Knowledge of marketing automation, CRM platforms, and loyalty program technologies
• Excellent leadership skills with experience managing and developing high-performing teams
• Outstanding communication and interpersonal skills
• Bachelor's degree in Marketing, Business, or related field

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That's why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.