Senior Director, Digital Marketing

Noodle

100d • $130,000 - $140,000

About The Position

Noodle is seeking a results-driven Senior Director, Digital Marketing to lead paid digital media strategy and execution to help achieve our university partners’ enrollment objectives. In this role, you will manage and mentor a team of Digital Marketing Specialists, overseeing campaigns across paid search, paid social, programmatic, and affiliate channels. You will be responsible for driving high-quality leads, optimizing performance, and delivering data-backed strategies that meet enrollment goals. This is a hands-on leadership role for a marketing expert who thrives at the intersection of strategy, analytics, and execution.

Requirements

• 8+ years of experience in digital marketing, with at least 5 years in a leadership role overseeing paid media teams or demand generation functions
• Bachelor’s degree or equivalent certifications/experience, MBA a plus
• Proven track record of managing direct reports; must have experience coaching and mentoring individual contributors
• Hands-on expertise with paid search, paid social, programmatic display/video, and other performance media
• Strong understanding of lead generation, attribution modeling, and full-funnel marketing for service-based or enrollment-driven businesses
• Prior experience in higher education marketing or online learning preferred
• Experience leading the testing of new media channels for demand generation
• Experience with agency/media research tools to understand audiences and project future demand
• Strong verbal and written communication, presentation, and stakeholder management skills
• Proven ability to build relationships and communicate across all levels of the organization, develop and motivate talent, inspire innovation, and lead a team to achieve high-impact results

Responsibilities

• Lead the development of full-funnel digital marketing strategies designed to acquire qualified leads and drive enrollment for our university partner’s programs
• Manage, coach, and grow a team of Digital Marketing Specialists, ensuring excellence in execution and professional development
• Serve as the internal owner of paid media and lead generation best practices
• Oversee the planning, execution, and optimization of paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic platforms, and affiliate channels
• Guide audience targeting, budget allocation, bid strategies, creative testing, and landing page strategy in collaboration with the team
• Evaluate and implement new tools, channels, and vendors to improve campaign effectiveness
• Own KPIs across paid lead generation and cost efficiency throughout the enrollment funnel, including but not limited to, conversion rate, cost per prospect, cost per application and cost per acquisition
• Work closely with analytics and operations teams to ensure data accuracy, actionable insights, and consistent reporting across all client campaigns
• Conduct monthly performance reviews with team members and provide clear strategic recommendations to stakeholders
• Act as a senior marketing advisor in client meetings, providing strategic direction and media performance insights
• Collaborate cross-functionally with creative, web, SEO, CRO, and CRM teams to align campaign assets and downstream lead nurturing with media strategy
• Support new client onboarding and strategic planning, including media forecasts and channel mix recommendations

Benefits

• Work from our beautiful NYC office OR the comfort of your home office!
• Great compensation package!
• 401K + match, commission potential, and equity opportunities
• Tools you need on us! Mac is our computer of choice
• Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
• Paid Parental Leave
• Pre-tax commuter benefits
• 4 weeks paid vacation + 10 paid holidays + paid sick leave
• Access to mental health services like Ginger and Talkspace
• Annual education stipend for lifelong learning
• Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees