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The Senior Director of Marketing - Digital will lead and execute a digital transformation of our strategy for Freshpet, focusing on identifying opportunities to integrate digital technologies into our approach to elevate our brand visibility, drive household growth, and enhance consumer engagement. This role requires a strong background in CPG digital marketing, and experience in data strategy and tactics to drive acquisition and retention. This position reports directly to the VP of Marketing and involves managing a robust marketing plan that includes digital, social, search, display, and CRM.