Senior Director, Digital Customer Engagement & Analytics

Vertex Inc. • Boston, MA

111d

About The Position

Vertex is seeking an experienced commercial leader to lead North America’s Digital Engagement & Analytics team. The Senior Director, Digital Engagement & Analytics will partner with Business Unit leaders and cross-functional stakeholders to implement frictionless and outstanding customer experiences via websites, email, and other digital channels reaching HCPs and patients. This role reports to the Executive Director, North America Commercial Operations & Insight Analytics.

Requirements

• Demonstrated progression of responsibility and leadership leading change management programs in a matrix organization.
• Demonstrated excellence in developing commercial digital strategy and tactical implementation, project planning, technology implementation and communication.
• Demonstrated excellence in HCP and patient marketing in a life sciences organization.
• Demonstrated ability to develop solutions to complex problems with creativity and innovation.
• Demonstrated ability in the use of artificial intelligence to advance key business objectives.
• Proven ability to meet deadlines on multiple projects.
• Strong and comprehensive understanding of the legal and regulatory environment.
• Effective communication skills, both verbal and written to negotiate internally/externally often at higher levels.
• Ability to successfully navigate a fast-paced environment.
• Ability to manage and lead a highly innovative team aimed at transforming the lives of people with serious diseases, their families and society.

Nice To Haves

• MBA preferred.

Responsibilities

• Establish the North America commercial digital strategy to complement Business Unit customer facing strategies.
• Collaborate closely with department peers (Engagement Leads), Business Unit (Heads of Marketing & Sales) and cross-functional stakeholders (DTE) to translate HCP and patient strategies to drive brand utilization and other brand objectives.
• Identify key digital capabilities gaps yielding more efficient content development and delivery, addressing and anticipating customer needs.
• Develop a long-range capabilities roadmap to meet emerging business objectives.
• Lead a team of digital operators and key vendor partners to deliver non-personal promotion tactics efficiently and under budget.
• Lead a team of digital analysts and key vendor partners to provide strategic recommendations, establish key performance indicators and tactical performance analysis on non-personal promotional tactics.
• Lead the development and evolution of a digital operating model to ensure efficient operations across multiple internal and external stakeholders.
• Lead the commercial organization's identification and evaluation of digital health opportunities to support business objectives.
• Provide thought leadership and best practice advocacy to North America Commercial colleagues.
• Execute business plans for specifically assigned projects.

Benefits

• Medical, dental and vision benefits.
• Generous paid time off including a week-long company shutdown in the Summer and the Winter.
• Educational assistance programs including student loan repayment.
• Generous commuting subsidy.
• Matching charitable donations.
• 401(k) and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree