Senior Director, Demand Generation

Rithum LinkedIn Board•Atlanta, GA

13d

About The Position

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. Overview As the Senior Director, Demand Generation, you are responsible for developing and executing a comprehensive strategy to drive global demand, client acquisition and expansion, and pipeline growth. As a seasoned leader, you lead the Demand Generation team, working closely with Marketing, Sales, Product, and other cross-functional partners to achieve measurable business outcomes. You have extensive experience in B2B SaaS, a deep understanding of modern marketing and demand generation strategies, and the ability to lead high-performing teams to drive revenue growth at scale.

Requirements

12+ years of experience in demand generation, growth marketing, or digital marketing, with at least 8 years in senior leadership roles, ideally in high-growth B2B SaaS companies with $100M+ revenue.
Proven ability to develop and execute successful demand generation strategies that drive measurable business outcomes.
Deep expertise in ABM, SEM, and multi-channel marketing, including email, paid media and webinars.
Strong experience with marketing technology platforms such as Salesforce, Marketo, Google Analytics, Pathfactory, Reachdesk, and 6sense.
Demonstrated success in building and leading high-performing, results-driven teams across multiple geographies.
Strong analytical skills with a track record of making data-driven decisions that align marketing initiatives with sales and business objectives.
Excellent leadership, communication, and project management abilities, with a focus on building cross-functional relationships and managing multiple priorities.
Ability to manage complex budgets and deliver results within tight timelines.
Bachelor’s degree in marketing, business, or a related field; MBA a plus.

Nice To Haves

Prior experience in a PE-backed organization and working in fast-paced, high-growth environments.
Experience managing marketing in both high-velocity and enterprise SaaS go-to-market motions, including PLG.
Strong understanding of SaaS ecosystems, ecommerce and the latest marketing technologies.
Experience leading global teams and working in multicultural environments.

Responsibilities

Develop and execute a cohesive global strategy that supports the business’s objectives, including driving revenue growth, expanding the sales pipeline, and boosting brand awareness across key markets.
Lead the execution of integrated, multi-channel demand generation campaigns—including PLG, ABM, paid media, SEM, email marketing, and webinars—ensuring each campaign is data-driven and optimized for performance.
Leverage advanced analytics and marketing technologies to track, measure, and optimize campaign performance, continuously refining strategies based on user behavior, market trends, and sales feedback.
Work closely with Sales, Product, and other cross-functional teams to ensure alignment between demand generation initiatives and broader go-to-market strategies, adjusting as needed to meet evolving business priorities.
Own the demand generation budget, ensuring resource allocation drives the highest return on investment. Continuously assess opportunities for process improvements, cost efficiency, and performance gains.
Stay at the forefront of digital marketing trends, client behaviors, and new technologies. Introduce innovative approaches to maintain a competitive edge and accelerate growth.
Lead, mentor, and inspire a high-performing global Demand Generation team, fostering a culture of collaboration, accountability, and innovation.

Benefits

Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app and the Employee Assistance Program
$65/month Remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year