Senior Director, Demand Generation

Medius

25d•$150,000•Remote

About The Position

The Senior Director, Demand Generation is responsible for driving the global new business, aftermarket and partner marketing programs for Medius spend management solutions. This leader will manage a team of field marketing managers globally and is a key member of the global marketing leadership team. The Senior Director will be responsible for campaign and programs planning, execution and performance monitoring, and delivering 1:1 ROI for all new business, cross/sell and partner marketing activities in North America, EMEA and Australia. The role requires a broad range of marketing skills to be successful including ABX, content management, events management (virtual and physical), digital marketing, communications (written, verbal), marketing program analytics, and an understanding of the entire buyer’s journey. You will work cross-functionally with the local commercial (sales and BDR) team and will collaborate with your counterparts in the global central marketing teams responsible for digital marketing and marketing operations. The right candidate will have a background in B2B cloud solutions, is an efficient multitasker and a great team player and can work well in a dynamic environment. The position reports to the Chief Marketing Officer, is based in the US and is part of the Medius global marketing team.

Requirements

12+ years demand gen/ growth marketing experience in B2B cloud software industry
Bachelor’s degree required
Experience creating and implementing proven successful, thought leadership, demand creation, lead nurturing and pipeline acceleration programs
An understanding of digital marketing including SEO/SEM
Experience in marketing content development and management
Experience with MS Office applications, CRM (Salesforce), marketing automation (Marketo or a similar tool), and business intelligence tools (PowerBI, DOMO, Tableau)
Experience forecasting and managing a marketing budget; building and executing marketing plans; analyzing and reporting on closed-loop, marketing program performance including ROI and ROMI, and running planning and change management processes.

Responsibilities

Develop the annual demand strategy and the design of a demand plan to support the go-to-market strategies for North America, EMEA and Australia across new business, aftermarket and partner initiatives.
Direct the field marketing team, partner marketing team, loyalty & retention marketing and events marketing team in North America, EMEA and Australia responsible for developing, executing, and managing net new acquisition demand generation campaigns and programs and aftermarket / cross-sell programs including events, ABX programs, webinars, content syndication, and paid social channels along the entire buyer’s journey. Note that PPC is managed by the digital team, but the field marketing team works closely with the digital team to optimize PPC performance with weekly digital lead reviews. Ensure consistent messaging and brand identity across all channels.
Recruit, develop, and retain a high-performing global demand generation team, fostering a culture of accountability, experimentation, and continuous improvement.
Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
Oversee case studies program, peer review program in G2 and feed sales reference process as part of loyalty program
Attend trade shows, conferences and other events to interact with potential customers and partners, gain industry insights, and drive thought leadership. Use these events as opportunities to drive demand and awareness of Medius.
Develop, execute, and manage account-based programs against the TAL (Target Account List) and coordinate with internal sales and BDR teams and external agencies, if applicable.
Utilize intent tools such as 6Sense and Qualified to build, execute, and optimize account-based engagement, demand generation and brand awareness programs.
Drive collaboration among BDR and sales teams to create pipeline and improve pipeline conversion rates for new prospects.
In partnership with the CMO, serve as a key marketing liaison to sales leadership and the CRO, ensuring tight alignment on pipeline goals, target account strategy, and revenue priorities across all regions.
Own and report on pipeline contribution targets in partnership with sales leadership, ensuring demand generation programs are directly tied to revenue outcomes across new business growth, customer expansion, and partner marketing motions.
Develop a strong understanding of our target personas to create topical content and campaigns that speak to customers’ challenges, needs, and concerns.
Forecast, measure, analyze, and report on the impact of demand marketing activities in terms of KPIs aligned to go-to-market strategies.
Ensure all marketing programs comply with local data privacy and other regulations.
Be aware of, and comply with, all corporate policies.
Manage budget and allocate resources to ensure campaigns are successful, cost-effective, and have demonstrable ROI.
Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business.