This is a People Leader role. The incumbent must be based in Atlanta, GA and work a hybrid work schedule. The Senior Director of Data & Insights serves as the enterprise leader responsible for turning Coca-Cola North America’s data into a competitive advantage - powering key digital journeys and business decisions through trusted insights, predictive models, and intelligent automation. Reporting to the VP, Digital & Data, this role leads the activation of data and insights to accelerate business performance across the North America Operating Unit (NAOU) and is a key enabler of the Product Operating Model. The leader will define the data strategy and partner with our Digital Services organization to operationalize how data is discovered, used, and monetized across the OU and system. This leader ensures that advanced analytics and AI-driven solutions are embedded into workflows, enabling smarter decisions and measurable outcomes. This role will lead a cross-functional team of Data Product Managers and Analysts, scaling over time to include Data Science and AI/ML capabilities.