Senior Director, Customer Development

Hint, Inc.

88d • $165,000 - $200,000

About The Position

The Senior Director, Customer Development, is responsible for leading national support for Retail and Foodservice selling strategies, communication, and execution. Reporting to the SVP of Sales, this person will be the key architect of how the brand shows up in the marketplace, ensuring alignment between customer strategies, channel priorities, and company growth objectives.

Requirements

• Bachelor’s degree in Business, Marketing, Sales, or related field; MBA preferred.
• 10+ years of experience in sales, customer development, or trade/shopper marketing within the CPG industry.
• 5+ years in a senior leadership role managing sales or trade marketing teams.
• Proven success leading sales strategy across retail and foodservice channels.
• Strong experience with omnichannel selling: in-store, eRetail, social, and digital media.
• Expertise in trade spend management, P&L ownership, ROI analysis, and promotional strategy.
• Skilled in category management, shopper insights, and customer scorecard tracking.
• Proficient in Salesforce, Sengen, Excel; familiarity with tools like Looker or Tableau is a plus.
• Strong collaboration with cross-functional teams including Creative, Finance, Ops, and RGM.
• Excellent communication and presentation skills; confident in leading buyer meetings.
• Experience mentoring high-performing teams at Director and Manager levels.
• Comfortable working in a fast-paced, entrepreneurial, remote-first environment.
• Authorized to work in the U.S.; willing to travel up to 25%.

Responsibilities

• Lead Retail and Foodservice Sales strategy & initiatives via omnichannel support: social, e-retail, in-store display, demo support, media, etc.
• Manage the Sales Marketing department, providing guidance and mentorship to the team: Director, Customer Development, Shopper Marketing Manager, Category Manager, and Sales Marketing Manager.
• Collaborate cross-functionally with various departments, including Creative, Finance, Operations, and Sales.
• Lead sales strategy and initiatives across various channels, including retail and foodservice.
• Develop omni-channel support strategies, such as social media, e-retail, in-store display, and media.
• Collaborate with sales leaders on key account strategy and execution. Attend customer buyer reviews.
• Plan and conduct quarterly sales meetings and partner with Sales Directors on the Annual Planning Process.
• Manage Retail and FS P&L for selling expenses and allocate funds for shopper marketing projects.
• Monitor sales performance, engage with sales teams, and support quarterly bonuses.
• Partner with operations and co-packing partners to own ready-to-display merchandising solutions e.g. quarter pallets, half pallets, shippers, etc.
• Own dealer loader strategy and execution [Sales Marketing Manager].
• Track customer scorecards, sales apps (Salesforce, Sengen, etc.), and promotional program performance and ensure field teams are equipped with data-backed selling strategies.
• Oversee market research to monitor trends and competitor activities [Category Manager].
• Lead shopper marketing partnerships and collaborations. [eg: Cause Marketing Partner, Agency, etc.]
• Oversee communication for promotions, product launches/sunsets, and in-store thematic and merchandising events. [Shopper Marketing Manager].
• Track customer promotional and display program performance, execution, and effectiveness, and work with RGM team to measure ROI [Shopper Marketing Manager].
• Develop impactful & data-driven selling presentations and assets for retail and foodservice meetings. [Category Manager].
• Collaborate on online sales strategies and monitor eRetail initiatives, including search, display, and other performance marketing tactics online. [eRetail and Ecomm team].
• Oversee Sales communication and content for online presence and company publications.
• Oversee quarterly sales marketing calls to review communication and tool updates, share sales best practices, and align on team objectives [Sales Marketing Manager].
• Manage tradeshows and events related to sales marketing [Sales Marketing Manager].

Benefits

• Base salary of $165,000-200,000, based on territory and experience.
• Bonus Eligible.
• Unlimited vacation.
• Sick Days.
• Up to 100% of the employee and dependent healthcare premiums are paid for by the company.
• Life insurance/AD&D (company-paid and voluntary).
• Flexible Spending Accounts.
• 401K (regular and Roth).
• Up to $150/month health and wellness reimbursement.
• Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable).
• Employee Discount on Hint Water.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees