Senior Director, CRM Strategy and Martech Tools (iHeartRadio)

iHeartMedia • New York, NY

104d • $130,000 - $160,000

About The Position

We’re seeking a strategic CRM and Martech leader to deepen engagement with iHeartRadio app users. You’ll drive personalized, data-driven communications and oversee our Martech stack to grow and retain audiences. At iHeartMedia—the #1 leader in audio—your work will power the connections between listeners and the voices they trust, helping us deliver meaningful experiences across radio, podcasting, and digital platforms.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in Martech and CRM, with at least 2 years in a leadership role.
• Proven experience with centralized data warehouses, CDPs, CRM platforms (e.g., Braze), and marketing automation tools.
• Strong understanding of complex Martech ecosystems and advanced analytics tools (e.g., Amplitude).
• Expertise in customer segmentation, personalized marketing campaigns, and optimizing consumer journeys.
• Excellent leadership and project management skills with the ability to manage cross-functional teams.
• Analytical mindset with experience leveraging data to inform strategy and decision-making.

Nice To Haves

• Respect for others and a strong belief that others should do this in return
• Demonstrated initiative and achievement-oriented leadership
• Ability to manage several projects at a time
• Growth mindset and desire for continued knowledge sharing and learning
• Understanding of impact of your own decisions and decisions of your team
• Strong business insights that contribute to resolving complex problems
• Catalyst for new and innovative ideas
• Ability to identify and support new opportunities for continued improvement across business
• Ability to interact with individuals of all levels and maintain professional relationships
• Strong relationships with other leaders with the ability to manage external business partners where appropriate

Responsibilities

• Own direct communications with iHeartRadio app users and prospects across email, push, SMS, and in-app channels
• Lead the Martech stack—define requirements, drive data collection, and segment first-party audiences
• Design and execute personalized lifecycle journeys and triggered touch points to boost engagement
• Collaborate cross-functionally with product, marketing, and analytics teams to ensure data fidelity
• Evaluate and optimize marketing tech platforms; lead adoption of new tools to enhance retention
• Drive CRM strategies using behavioral data, listening patterns, and personalization unique to iHeartRadio
• Launch data-driven, multi-channel campaigns (email, push, SMS, in-app) via Braze to boost engagement and retention
• Own and optimize Martech platforms—CRM, Appsflyer, Amplitude, and automation tools tailored to iHeartRadio
• Lead audience segmentation and deploy personalized campaigns across all touch points
• Partner with data teams to refine infrastructure and ensure seamless Martech integration
• Analyze CRM performance and tie results to business outcomes with actionable insights
• Align with marketing, sales, and product teams to support launches, talent engagement, and promotions
• Map customer journeys to deliver a seamless app experience
• Drive unified data and campaign execution through Martech-CRM-analytics integration
• Build and mentor a high-performing CRM and Martech team
• Scout and implement emerging tools to stay ahead in a fast-evolving media landscape

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees