Senior Director, Creative and Content (Hybrid)

Weedmaps•Austin, TX

2d•$207,410 - $232,391•Hybrid

About The Position

Senior Director, Creative and Content (Hybrid - 2 to 3 days onsite per week in Austin, TX) Overview: Weedmaps is seeking a Senior Director, Creative and Content to lead the company's creative vision and execution across design, production, and content strategy. This role is responsible for defining how the Weedmaps brand shows up across all marketing touchpoints and ensuring creative work is distinctive, consistent, and effective. The Senior Director will build and lead a multidisciplinary in-house creative team, establish scalable creative operations, and partner closely with Paid Media, Lifecycle, Field Marketing, Events, and Marketing Operations. This role requires a strong balance of strategic brand leadership, creative excellence, and operational rigor. The impact you'll make: Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production. Provide clear direction, feedback, mentorship, and growth opportunities for team members. Foster a culture of creativity, collaboration, accountability, and continuous improvement. Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output. Creative Vision & Brand Leadership Define and lead Weedmaps' creative vision across brand, content, and marketing channels. Champion and evolve the brand's visual identity, voice, and storytelling framework. Ensure creative excellence and consistency across all touchpoints, including paid media, owned channels, experiential, and editorial content. Brand & Content Strategy Own and define Weedmaps' brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels. Establish the core brand narrative, messaging framework, and content pillars that guide marketing, product storytelling, and campaign development. Translate business objectives, audience insights, and cultural context into clear brand and content strategies that drive relevance, differentiation, and impact. Set creative and strategic direction for content across paid, owned, earned, and experiential channels, ensuring cohesion from top-of-funnel brand storytelling through performance and lifecycle content. Define standards and best practices for platform-specific content, balancing creative excellence with effectiveness and scalability. Partner with cross-functional leaders to ensure brand and content strategy are consistently applied across the organization. Design & Studio Leadership Oversee the design function across all marketing channels, ensuring strong craft, consistency, and scalability. Lead the in-house studio responsible for photo and video capture, editing, and production. Establish best practices for creative development, production workflows, and quality control. Creative Operations & Production Build and scale an in-house creative agency model to support organizational needs. Define intake, briefing, prioritization, and workflow processes for cross-functional partners. Manage production timelines, budgets, and vendor relationships to ensure efficient and predictable delivery. Determine when to leverage internal resources versus external agencies, freelancers, or production partners. Cross-Functional Collaboration Partner closely with Paid Media to ensure creative is optimized for performance and experimentation. Support Field Marketing and Events with creative concepts and assets for experiential and regional activations. Collaborate with Lifecycle, Marketing Operations, and other stakeholders to align creative with broader marketing goals. Measurement & Optimization Define creative success metrics in partnership with Marketing leadership. Use performance insights, testing results, and audience data to continuously refine creative approaches. Stay current on design, cultural, and content trends, including emerging creative technologies and AI-enabled tools.

Requirements

10+ years of experience in creative roles, including leadership positions within an in-house team, brand, or agency.
Proven experience leading multidisciplinary creative teams across design, content, and production.
Strong portfolio demonstrating brand leadership, concept development, and multi-channel execution.
Experience managing creative operations, production workflows, and budgets.
Excellent communication and presentation skills with the ability to influence senior stakeholders.

Nice To Haves

Cannabis industry experience or strong cultural fluency, with a deep understanding of cannabis audiences, aesthetics, and trends.
Ability to create authentic, compliant creative that balances cultural credibility with brand safety.
Experience building or scaling an in-house creative or studio model.
Background working closely with performance marketing teams and optimizing creative for testing and iteration.
Familiarity with modern content platforms, creative technologies, and AI-enabled tools.
Experience in regulated industries requiring careful brand and compliance considerations.
Strong understanding of modern marketing measurement and creative effectiveness.
Experience supporting experiential, field marketing, or event-driven creative.
Passion for culture, design, storytelling, and emerging trends.

Responsibilities

Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production.
Provide clear direction, feedback, mentorship, and growth opportunities for team members.
Foster a culture of creativity, collaboration, accountability, and continuous improvement.
Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output.
Define and lead Weedmaps' creative vision across brand, content, and marketing channels.
Champion and evolve the brand's visual identity, voice, and storytelling framework.
Ensure creative excellence and consistency across all touchpoints, including paid media, owned channels, experiential, and editorial content.
Own and define Weedmaps' brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels.
Establish the core brand narrative, messaging framework, and content pillars that guide marketing, product storytelling, and campaign development.
Translate business objectives, audience insights, and cultural context into clear brand and content strategies that drive relevance, differentiation, and impact.
Set creative and strategic direction for content across paid, owned, earned, and experiential channels, ensuring cohesion from top-of-funnel brand storytelling through performance and lifecycle content.
Define standards and best practices for platform-specific content, balancing creative excellence with effectiveness and scalability.
Partner with cross-functional leaders to ensure brand and content strategy are consistently applied across the organization.
Oversee the design function across all marketing channels, ensuring strong craft, consistency, and scalability.
Lead the in-house studio responsible for photo and video capture, editing, and production.
Establish best practices for creative development, production workflows, and quality control.
Build and scale an in-house creative agency model to support organizational needs.
Define intake, briefing, prioritization, and workflow processes for cross-functional partners.
Manage production timelines, budgets, and vendor relationships to ensure efficient and predictable delivery.
Determine when to leverage internal resources versus external agencies, freelancers, or production partners.
Partner closely with Paid Media to ensure creative is optimized for performance and experimentation.
Support Field Marketing and Events with creative concepts and assets for experiential and regional activations.
Collaborate with Lifecycle, Marketing Operations, and other stakeholders to align creative with broader marketing goals.
Define creative success metrics in partnership with Marketing leadership.
Use performance insights, testing results, and audience data to continuously refine creative approaches.
Stay current on design, cultural, and content trends, including emerging creative technologies and AI-enabled tools.

Benefits

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave