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Upside is transforming brick-and-mortar commerce through advanced technology that enhances profit measurement, attribution, and incrementality. The role involves shaping the expansion of Upside into a multi-vertical platform, focusing on acquiring and retaining consumers with diverse needs. As part of the Consumer Marketing Leadership Team, the position reports to the CMO and President, Consumer, and is responsible for building a Consumer Product Marketing team, developing strategies for product positioning, and analyzing consumer insights and market trends to drive product differentiation and success.