Senior Director, Brand, Naturium

E.L.F Beauty • Los Angeles, CA

222d • Hybrid

About The Position

The Senior Director of Brand plays a critical role on the Naturium marketing team, serving as the leader responsible for driving brand development across the entire funnel. This includes shaping the global brand strategy, crafting product strategy, and leading execution of U.S. go-to-market initiatives. Success in this role requires a leader who embodies core cultural values such as growth, positivity, honesty, curiosity, innovation, speed, agility, and collaboration. The position oversees two Senior Brand Managers, with plans to expand the team in the near future. Strong cross-functional leadership is also essential, as this role relies on collaboration with other marketing departments to bring key elements of the strategic vision to life. This is a hybrid position based in our Los Angeles, CA office 3 days a week.

Requirements

• 10+ years of marketing experience, with at least 5 years in a leadership role within the beauty, skincare, or personal care industry
• Proven ability to develop and execute global brand strategies that align with business objectives and drive growth across multiple channels
• Ability to define and articulate a compelling brand narrative that resonates globally, inspires teams, and sets the long-term vision for Naturium's identity and evolution in the market
• Strong understanding of international market dynamics, cultural nuances, and regional marketing approaches
• Demonstrated success in driving integrated marketing campaigns across digital, social, influencer, retail, and experiential touchpoints
• Ability to guide creative development and maintain consistent brand voice and visual identity across all platforms
• Experience leading high-performing teams and collaborating with cross-functional partners including product development, sales, creative, and e-commerce
• Ability to analyze performance metrics, customer insights, and market trends to inform marketing strategies
• Experience building and executing partnerships and influencer programs that drive awareness and engagement

Responsibilities

• Concepting and developing global brand strategy for entire franchise of facial skincare, body and lip
• Developing and managing global marketing and communication calendar that drives how paid, owned and earned teams execute their roles
• Managing key campaign development with creative team and external agencies
• Produce GTM strategies for global distribution on key launches and campaigns
• Responsible for deployment and executional excellence of GTM strategy in the US
• Strategically manage how brand deploys its marketing investment globally
• Drive product strategy and guide product development team to ensure Naturium leads the market in ingredient, application and experience innovation
• Play a key role in supporting CMO with business-critical presentations to leadership and e.l.f. board of directors

Benefits

• Competitive pay and benefits
• Bonus eligibility (200% of target over the last six fiscal years)
• Equity
• Flexible time off
• Year-round half-day Fridays
• Hybrid 3 day in office, 2 day at home work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing