Senior Director, Brand Media Strategy & Planning (Retail)

Wpromote

82d • $138,000 - $165,000

About The Position

As Senior Director of Brand Media Strategy & Planning, you will serve as a strategic leader within the agency, developing innovative, brand forward, cross-channel media strategies that effectively connect brands with their target audiences while addressing full-funnel business objectives. This senior role requires both visionary leadership and tactical expertise to craft compelling narratives that drive measurable outcomes across the full consumer journey. The ideal candidate will possess a deep understanding of the evolving media landscape, consumer behavior patterns, full funnel measurement and emerging/innovative platforms, combined with exceptional storytelling abilities to translate complex ideas into compelling campaign platforms that resonate with both clients and target audiences. TL;DR, you will be able to identify the “aha” strategic media statement that will guide full funnel tactical executions.

Requirements

• 8+ years of experience in media planning, media strategy, connections strategy, or related fields
• Proven track record developing and optimizing integrated media strategies across branded content/sponsorships, traditional and digital channels
• Experience leading cross-channel client engagements with minimal oversight
• Background in client and executive relationship management at a senior level
• Experience contributing to & presenting at new business pitches
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to translate complex stories into a simplified approach
• Outstanding communication and presentation skills that inspire clients and teams
• Proficiency in media planning tools and research platforms
• Understanding of measurement methodologies and attribution models
• Experience in retail/apparel industry
• Bachelor's degree in marketing, communications, business, or related field

Responsibilities

• Leading the overarching guidance of cross-channel media strategies across Branded Content Sponsorships, Programmatic (Display, Video, TV, OTT, Audio, DOOH), Social, Search
• Ability to identify 'out of the box' media executions that are creative led and first to market with the belief that everything and anything can be media!
• Working closely with Comms & Audience Strategy teams to identify and analyze category, cultural, and consumer insights to inform strategic approaches and media mix recommendations
• Developing deep understanding of client businesses, industries, and competitive landscapes
• Fostering collaboration between media, creative, data, analytics, and account teams to ensure proper execution of strategies
• Driving strategic innovation within the organization, facilitating new channel exploration and partner RFPs
• Representing the agency's strategic point of view in client presentations and contributing to new business pitches

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees